The campaign is aired across airport billboards, travel guidebooks and other airport in-store displays.
The executions replace Lee Byung-hun, the long-running celebrity endorser for the casino. The campaign centres around the concept of 'luck' and illustrates how visitors to Seven Luck Casino will experience culture, fun and rewards.
Seven Luck Casino is owned by the Grand Korea Leisure Company (GKL). The Korea Tourism Organisation holds a majority stake in the GKL.
Daehong Communications, Grey and Phoenix Ad were shorlisted last November for the account.
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Credits:
Project Welcome to Korea
Client Grand Korea Leisure Company
Creative agency Daehong Communications, Seoul
Creative director Sunghyun Baek
Art directors Insung Seo, Sanghyun Oh
Copywriters Hyoungju Lee, Kikwan Lee
Illustrator Juyong Lee
Photographer Yuseok Chung
Exposure Print, Outdoor
The executions replace Lee Byung-hun, the long-running celebrity endorser for the casino. The campaign centres around the concept of 'luck' and illustrates how visitors to Seven Luck Casino will experience culture, fun and rewards.
Seven Luck Casino is owned by the Grand Korea Leisure Company (GKL). The Korea Tourism Organisation holds a majority stake in the GKL.
Daehong Communications, Grey and Phoenix Ad were shorlisted last November for the account.
Credits:
Project Welcome to Korea
Client Grand Korea Leisure Company
Creative agency Daehong Communications, Seoul
Creative director Sunghyun Baek
Art directors Insung Seo, Sanghyun Oh
Copywriters Hyoungju Lee, Kikwan Lee
Illustrator Juyong Lee
Photographer Yuseok Chung
Exposure Print, Outdoor
