Sharp | Black Appreciation | Hong Kong

Shot by Halem, a Hong Kong photographer known for his portraits, does the colour black justice by featuring iconic characters from local television dramas and films like The Black Rose, Judge Bao, and one of the “Men in Black”, thanking this highly anticipated new technology for breathing life into their signature black outfits.






Credits:
Project Black Appreciation
Client Sharp-Roxy Hong Kong
Creative agency M&C Saatchi, Hong Kong
Executive creative directors Sandy Chan, Simon Handford
Creative director Francis Chung
Art director Kim Wong
Copywriter Lesley Fung
Media agency Mindshare
Exposure Print, point-of-purchase