The campaign promotes the brand's cleansing facial wipes line for different skin type needs. The Simple Wipes Expert site includes an interactive game, which allows play to act as Simple’s ambassador. Gamers can analyse skin conditions for their virtual clients. Top scoring players will receive cash coupons for Simple products of their choice.
The campaign will run for two months with Facebook and Twitter support.
Bang PR is the public relations agency for the campaign.
Zuellig Pharma, Simple's distributor in Singapore, appointed Reap Interactive this April. Bang PR has been working with the pharmaceutical distributor since 2007.
Credits:
Project Simple Wipes Campaign
Client Zuellig Pharma
Creative agency Reap Interactive
Art director Sinclaire Sheng
Copywriter Vanessa Tai
Exposure Online
The campaign will run for two months with Facebook and Twitter support.
Bang PR is the public relations agency for the campaign.
Zuellig Pharma, Simple's distributor in Singapore, appointed Reap Interactive this April. Bang PR has been working with the pharmaceutical distributor since 2007.
Credits:
Project Simple Wipes Campaign
Client Zuellig Pharma
Creative agency Reap Interactive
Art director Sinclaire Sheng
Copywriter Vanessa Tai
Exposure Online
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