Reap Interactive names Dinesh Sandhu as general manager in Singapore

Sandhu was previously business director and head of Starcom IP Singapore. Prior to this he was at McCann Erickson Malaysia as director of marketing services and has also taken on regional and leadership roles at TBWA, JWT and Agenda.

He has worked on clients including Coca-Cola, Unilever, Pfizer, Sony, Singapore Tourism Board, Suria KLCC, Hong Leong Bank and Shell.

David Phey, regional vice-president of TNBT Communications, said: "We need to expand the Reap Interactive brand into more practice areas and markets. Sandhu, with his experience across markets, disciplines and client categories, is well poised to deliver on these objectives."

Sandhu added: "TNBT with its regional footprint and its formidable client roster is the perfect launch pad for the next phase of my career growth. Reap Interactive has built its reputation on creativity and entrepreneurship. It is my intent to build on this by nurturing a 'best of breed' team that delivers operational excellence, creativity and integration."