SPIKES HIGHLIGHTS: Catherine Driscoll, commissioning editor, WARC, shares key takeaways for brands to understand and embrace this new dynamic.
The growth of the creator economy has been hugely accelerated by the pandemic to a $20 billion industry.
The changing power dynamic means brands are now faced with creators who are monetising their communities and establishing their own brands.
Catherine Driscoll, commissioning editor, WARC shares key takeaways for brands to understand and embrace this new dynamic.
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Leveraging his journalism and communications expertise, Morton has propelled Sandpiper’s health to new heights, earning three promotions in three years.
REBRANDING EXERCISES: The Vietnamese footwear brand taps Dentsu Redder to resonate with a new generation through its new streetwear-inspired offering.
China’s premium snack giant Bestore is under regulatory scrutiny after influencers exposed labeling inconsistencies. The publicly listed brand has a presence in 15 countries.
In this week's roundup, Moët Hennessy ANZ appoints Nausicaa Charrier as its new marketing director, Third Avenue Consulting and Superdream strengthen their leadership teams. Read about the latest appointments, business wins, and leadership changes across the industry.
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