News
Adrian Peter Tse
Aug 28, 2015

Updated: Google's shift from clicks to 'micro-moments'

ASIA-PACIFIC - Mobile has changed the face of digital marketing analytics. Ad networks, media companies and social platforms have played up social data and behaviour-oriented consumer insights. And now even Google is changing its rhetoric on digital marketing.

ASIA-PACIFIC - Mobile has changed the face of digital marketing analytics. Ad networks, media companies and social platforms have played up social data and behaviour-oriented consumer insights. And now even Google is changing its rhetoric on digital marketing.

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