Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Aug 28, 2015
Updated: Google's shift from clicks to 'micro-moments'
ASIA-PACIFIC - Mobile has changed the face of digital marketing analytics. Ad networks, media companies and social platforms have played up social data and behaviour-oriented consumer insights. And now even Google is changing its rhetoric on digital marketing.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Oct 1, 2024
Asia-Pacific Power List 2024: Simon Kahn, Google
Jul 25, 2023
Asia-Pacific Power List 2023: Simon Kahn, Google
Oct 15, 2020
Google Analytics overhaul emphasises machine ...
Just Published
The Information
18 hours ago
Agency Report Card 2024: Mindshare
Mindshare faced significant setbacks in APAC in 2024, losing nearly a billion dollars in client business and falling out of Campaign's top 20 rankings, highlighting the need for strategic renewal.
19 hours ago
2025 Cannes Contenders: Dentsu APAC leaders place ...
From the grippingly serious to the hilariously eccentric, three Dentsu creative and product leaders across APAC give their nods to award-worthy work that may win a Cannes Lions next week.
20 hours ago
'Media isn’t a commodity. Treating it like one is a ...
Ruben Schreurs tells Campaign why litigation, platform volatility, and outdated media models are distorting decision-making—and why advertisers need to focus less on adjacency panic, and more on strategic clarity.
.png&h=268&w=401&q=100&v=20250320&c=1)
The Information
21 hours ago
WPP never seized control of its destiny under Mark ...
Departing CEO had some notable successes, but the company has struggled.