BBDO spent its first 15 years in China getting itself established in the market, and started clocking growth in the last six years after new management was put in place in 2006.
Currently, BBDO China has about 50 clients - the key ones being Gillette, Pepsi, Wrigley's, SC Johnson, Mercedes Benz, General Electric, and Tiffany. It has 450 staff in mainland China.
China is helping to provide dynamic growth for BBDO's worldwide business. Most clients tell the agency they are still bullish about 2012 despite the headwinds from the crisis in the West; and the uncertainty from whether the Chinese economy will have a hard or soft landing.
BBDO's global chief Andrew Robertson also elaborates on the network's great China comeback - featured in Campaign Asia Pacific's January issue in print.
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