Opinions

3 days ago

Creatives pick 2024 work they admire—and are jealous of

Creatives reveal their standout campaigns of 2024 that ignited both admiration and envy, and the lessons these works offer about branding, storytelling, and audience engagement.

4 days ago

Meta's fact-check fail is a threat to brand safety

The tech giant’s move to abandon fact-checking on its platforms could significantly affect brand trust and consumer perception, argues Danny Molyneux of Claxon.

4 days ago

Meta could soon be the largest misinformation platform in the world

The tech company’s recent changes could result in a surge in unmoderated and unfortunate content, underscoring the need for advertisers to again be mindful about where they spend their dollars, writes Sarah Thompson.

4 days ago

Why Meta’s pivot on fact-checking is the right move

This course correction is not merely expedient; it’s the right move for Meta, its shareholders, advertisers, and audiences alike, argues Ramakrishnan Raja in his forthright analysis.

Jan 8, 2025

Woolley Marketing: Why change is not always disruption

From Netflix to Nvidia, true disruption is rare. Darren Woolley shares his nuanced perspective on the difference between evolution and revolution in business.

Jan 6, 2025

Why CTV and retail media could transform digital advertising in Hong Kong through 2025

Connected TV will be crucial for boosting customer conversions and brand impact in 2025, while Hong Kong will also see a rise in search spending on e-commerce, driven by growing confidence in retail media, predicts the Trade Desk's Chris Ngan.

Jan 5, 2025

YouTube’s dominance and other podcast trends to watch for in 2025

Podcasting’s meteoric growth has been underscored by blockbuster deals like Joe Rogan’s $250 million Spotify contract and SiriusXM’s $125 million investment in Alex Cooper’s Call Her Daddy.

Jan 3, 2025

BYD closes 2024 on top, but can it sustain its EV supremacy?

BRAND HEALTH CHECK: After outpacing Tesla and smashing 2024 sales records, BYD faces its toughest road yet. With 45% EU tariffs and a locked-out U.S. market, can the EV giant supercharge global ambitions or stall under trade barriers?

Jan 2, 2025

During the age of misinformation, the Baldoni-Lively lawsuits put the onus on social media platforms and influencers

Influencers have a responsibility to question their sources before sharing defamatory content.

Dec 30, 2024

Why Google has never looked more fragile as an advertising channel

As the DOJ vs. Google case rumbles on into the new year, how can advertisers best prepare for a post-Chrome world?

Dec 19, 2024

Keeping up appearances: The truth about 2024

Faking it has become the industry’s survival mechanism—but at what cost? Andreas Krasser reflects on a year of inflated appearances, shrinking budgets, and the urgent need for honesty and authenticity in both agencies and clients alike.

Dec 18, 2024

What's shaping digital OOH in 2025? Key trends revealed

From fragmented markets to consolidated buying platforms, from brand awareness to performance metrics, 2025 will mark the year DOOH cements its position on advertising's main stage.

Dec 17, 2024

The $31 billion Omnicom-IPG deal has industrial logic but also many caveats

The biggest beneficiary might not be the two companies involved, but the wider agency sector itself, writes Campaign UK editor-in-chief, Gideon Spanier.

Dec 17, 2024

Why traditional programmatic is holding you back

The media ecosystem in Asia is now embracing app-driven, performance-first advertising. It's a shift that demands immediate attention from regional CMOs, says Resonant Agency's principal Ramakrishnan Raja.

Dec 13, 2024

An AI lens on the marketing headaches of 2024

Privacy fracas, economic turmoil, and an attention-fleeting digital world—Trinity P3 founder and chief executive Darren Woolley asked AI to prioritise the pain points that dominated marketing agendas across Asia-Pacific in 2024. Here's his take.

Dec 12, 2024

Why Australia's social media ban impacts global marketers

With Australia set to ban social media for under-16s next year, the digital landscape faces a seismic shift. As younger audiences move offline and platform trust erodes, marketers must fundamentally rethink their approach to reaching consumers, argues Veridooh co-CEO Mo Moubayed.

Dec 9, 2024

Omnicom’s Interpublic ambition: A deal that could redraw advertising’s power map

"This is more about cost synergies than revenue growth," argues Campaign columnist Ian Whittaker. As Omnicom targets Interpublic, is this deal a revolution or a recalibration?

Dec 9, 2024

The 12-minute window to CTV’s goldmine

The fight for CTV inventory is fierce, but the most valuable ad space isn't where you think it is. Ramakrishnan Raja says that CMOs must master how to leverage the 12-minute discovery window for maximum impact.

Dec 6, 2024

Tech On Me: Can OpenAI’s new CMO turn brilliance into brand?

As OpenAI hires its first-ever marketing head, it’s a reminder that even the most groundbreaking technology needs a story—and a storyteller—to sell it.

Dec 6, 2024

Why marketers are falling short on retail media this festive season

Onsite retail media remains a missed opportunity for many APAC retailers, yet it holds the key to higher profits and loyalty. Moloco's Junho Lee reveals how machine learning and automation can uncover its power this festive season.