Opinions
Why Chinese youth engage in 'emotional consumption'
These consumers are going beyond the usual value for money and are willing to pay a premium for the “emotional value” a purchase brings.
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Where the real Cannes happened
Cannes Lions first-timers pick out their highlights of the week.
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A small step for Cannes, not a giant leap for Asian creative influence
Cannes Lions amplified Asia’s usual hits this year—K-pop and Xiaohongshu's marketing model but the real creative revolution happening in Southeast Asia’s music, film and creator economy is still bubbling at the edges. McCann's Shilpa Sinha says it’s time for Asia to stop waiting and claim the stage.
Why Chinese youth bet on pets and plushies as their new family
With fewer people getting married or having children in China, many young adults are turning to pets, plush toys, and AI for comfort and connection, creating fast-growing markets that reflect new ways of building emotional bonds beyond traditional families.
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Predictability is power, but only when business leaders use it wisely
Trust and predictability are practical tools for navigating complexity, but leaders must be steady, not static, says Edelman's CEO for Hong Kong, Taiwan and Singapore.
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Cannes 2025 wraps up: The bubble held, so did the work
The world felt heavier this year... AI panic, shrinking budgets and everything in between. But through all the noise, the best work still managed to cut through with clarity, heart and relevance.
Campaign Cannes Global Podcast Episode 1: Lions and Campaign House preview
Our editors from the UK, US, Canada and APAC give their tips ahead of Cannes Lions 2025.
Hiroshi Igarashi: ‘Without diversity, creativity becomes an echo chamber’
Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Dentsu’s Hiroshi Igarashi.
A new agency business model for the post-gen AI age: Going upstream
In this sequel to his analysis of gen AI's impact on agency business models, marketing consultant Andreas Moelmann suggests agency profitability lies in creative consulting.
John Wren: ‘Calculated risk makes you stronger’
Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Omnicom’s John Wren.
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WPP never seized control of its destiny under Mark Read’s leadership
Departing CEO had some notable successes, but the company has struggled.
The next SEO: Why generative engine optimisation will make or break your brand
OPINION: AI-generated answers are the new front door to your brand. The winners will be those who learn to show up, not just rank, says AI Capitol founder Lionel Sim.
Meta's AI advertising takeover: Will it reshape APAC’s diverse ad ecosystem?
As the parent company of Facebook and Instagram plans to let advertisers generate complete AI-crafted ads, experts across APAC weigh in on the potential impact on the region's landscape and what it means for agencies.
Here's a thought: Embrace the AI death star
AI may threaten your job and predict your death, but according to Gurdeep Puri, instead of panicking, it's time to embrace it.
A Cannes Lions 2025 guide for ROI-hungry APAC marketers
The real win at Cannes Lions for APAC marketers lies not in bringing trophies home, but in bringing home ideas sharp enough to cut through locally, says Shufen Goh, co-founder of R3 and APAC president at MediaSense.
Woolley Marketing: Does the work still do the talking?
There was a time when the work spoke for itself—reels packed with iconic ads that did the creative magic. Today, even award-winning work needs a story to grab attention.
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Your brand is only as safe as your AI
Brands have handed AI the mic, often without checking the script. Lionel Sim explores why AI safety is no longer a backend concern, but a front-line brand issue demanding executive oversight.
Did the strategic planner just kill the advertising agency?
It's time for the strategic planning profession to be redeployed, at the very least, to improve efficiency and creativity, writes the founder of Australian independent agency, Thinkerbell.
The AI-powered imperative: How marketers can reach today's evolved consumer
As AI flips search and viewing habits, Google Singapore’s Ben King breaks down what marketers need to do to keep up and stay relevant.
Why has GroupM lost its way for so long? The buck stops with WPP
The visceral response to the latest restructuring has been a lament for the way the holding company has moved too slowly and downgraded its agency brands over many years.
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