Opinions
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Tech On Me: The potential winners and losers of a Google break-up
With a possible break-up of the tech giant's businesses on the cards, we examine the potential winners and losers in the fight for the future of digital advertising.
Build or buy? The AI battle defining the landscape of media innovation
As the AI marketing arms race heats up, Geoff Clarke, COO of IPG Mediabrands Australia, explores the strategic trade-offs between building and buying AI capabilities, and their implications for staying competitive.
The Gen AI search surge: What marketers need to know
As generative AI-powered search gains momentum, Sharon Soh of UM APAC delves into how marketers can stay ahead by seizing opportunities while mitigating risks.
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Go-to-market strategy: The art of stating the obvious and still getting it wrong
Coca-Cola and Sonos both showed how things can go wrong for big brands when they want to act like startups, says Éric Blais in his latest Free to Disagree column.
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Ratan Tata: The quiet titan who shaped global business and social good
Under his guidance, Tata Group became a global conglomerate with a brand value of $28.6 billion and India’s most valuable company, symbolising the country’s economic ascent.
Is SearchGPT the 'Grim Reaper' for Google rankings?
With SearchGPT's arrival looming on the horizon, how will AI search impact businesses? Here’s what marketers need to know.
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Burnout in adland: What can you do to help?
With over 15 years in the ad industry, Annabelle Black exposes the silent epidemic of burnout and calls for an urgent shift in how it's addressed—urging both employees and leaders to take action before it's too late.
Woolley Marketing: Is the path for media going backwards or forward?
This month, Darren Woolley tackles the harsh reality of today’s media landscape: Fight a losing battle for transparency or outsmart the competition in a system rigged by tech giants?
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Exit player zero: A creative director’s brush with startup scams
When a dream role at a gaming startup pulled in Robert Gaxiola, the veteran creative director and Playbook XP managing partner, quickly realised the cost to play was far too steep. Now, he’s urging fellow creatives to be wary of the same traps.
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Tech On Me: Apple Intelligence could change the face of email marketing
But what does it mean for brand marketers and how can they adapt?
What CMOs can learn from the fight against Google’s adtech dominance
The DOJ is taking on Google. Bench Media's Ori Gold writes why marketing and CMOs can't ignore this fight.
ADHD, PR and me
It’s hard to tell the value of awareness months sometimes, but there is something momentous in this being ADHD awareness month for me. It feels like a marker of how far we have come on the journey of not just discussing but embracing neurodivergence. A journey that is my journey.
Don’t delegate to AI the stuff that makes us special
Tech is changing everything but please, let's not forget the magic.
Buyers, founders, lifestyle: What is Xiaohongshu doing with ecommerce?
With Double 11 approaching, will Chinese social media and e-commerce platform Xiaohongshu see returns on its investments in social commerce?
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ChatGPT, two years on - how is AI really transforming comms?
Has it really been almost two years?
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The rise of the knowledge athlete
Why creativity not productivity will define the competitive edge, and how professionals are training themselves for an advantage.
Brands, it's time to own up to the underage skincare crisis
Mantis' Fiona Salmon unpacks the alarming rise of children diving into skincare routines, calling out brands for turning a blind eye and exploring the deeper impact on young audiences and the industry's future.
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Tech On Me: Is the Meta Quest 3S just a shiny new toy?
This week, we explore the latest AI-focused announcements by Meta at Connect 2024, and Google bringing AI-search to Australia to determine how they will impact brands and marketers.
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The politics of trade and its impact on advertising
The US-China trade spat is shaking up industries worldwide. With billions at stake, what does it mean for major online platforms in APAC?
GARM vs. X: It’s not just ethics, it’s economics
Responsible media has been proven over again to make good business sense, argues Pubmatic CMO Johanna Bauman.
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