Opinions

2 days ago

Why being an active ally goes beyond Pride Month

Despite Pride Month being over, Dentsu's Aditya Narain says people need to continue educating themselves about LGBTQIA+ issues, speaking out against discrimination, and standing up for rights in everyday situations.

2 days ago

Is dot-AI the new dot-com?

The dot-com boom transformed how we communicate, shop and do business—forever changing the way we navigate the intersection of innovation, regulation and valuation. Could AI now do the same, asks Finn Partners’ Sabrina Guttman.

3 days ago

17 business leaders react to Trump assassination attempt

CEOs rushed to social media to condemn the shooting after staying quiet about politics for most of this election cycle.

3 days ago

Staying a step ahead in the constant battle between earned trust and paid visibility

In the high-stakes game of PR, companies need to continuously take a critical decision—buy fleeting fame with paid placements, or invest in building trust for earned media gold.

4 days ago

Social-first: Unpacking marketing’s most confusing yet rewarding opportunity

Ogilvy APAC's VP and head of content Jeremy Webb discusses the complexities of social-first marketing, the importance of campaign integration, and strategies for success.

Jul 14, 2024

Gail Heimann's retirement is a huge loss for the PR industry

The Weber Shandwick CEO’s near three-decade tenure at the Interpublic agency was highlighted by creativity, great ideas, mentorship and empathetic leadership.

Jul 11, 2024

Is the industry in a ‘paralysis’ of measuring everything?

With hundreds of tech and tools out there, marketers need to find a measurement framework that helps them drive value for the brand and not just measure everything.

Jul 11, 2024

Creative Minds: Alice Chou on being a daydreaming workaholic

Dentsu Taiwan's chief creative officer says her daydreams often spark creative ideas and that her life mirrors that of her namesake, Alice (Alice in Wonderland), which is filled with frustrations and triumphs in an adventurous dream world.

Jul 11, 2024

How brands can build consumer trust in the post-cookie era

Spark Foundry's Rachida Murray says that the focus for brands should shift from technology to strategy and data collection and ultimately land at relationship-building.

Jul 11, 2024

Will AI make human-generated PR content a premium product?

As generative AI produces vast amounts of text, art and music with unprecedented speed, will human-generated content become obsolete? Should we even bother teaching children to write essays, or will AI simply do it for them?

Jul 11, 2024

My experience in Cannes underlined why men must speak up and take action against harassment

After experiencing sexual harassment at this year's Cannes Lions festival, Dagmar Bennett explains why men should be leading the fight against such behaviour.

Jul 10, 2024

Here's why AI is not just a flash in the pan

Hype cycles around new tech advancements—such as the metaverse and VR—have left many users feeling unsatisfied over the years. But here's why AI is an anomaly, argues Accenture Song's Flaviano Faleiro.

Jul 10, 2024

Micro-influencers: The new powerhouses of marketing

As brands seek genuine connections and targeted reach, micro-influencers are emerging as the key players in influencer marketing, delivering higher engagement and cost-effective solutions.

Jul 9, 2024

Why coming out is a continuous journey

A workplace that fosters inclusivity, diversity, and belonging can significantly ease the burden of coming out for LGBTQ+ individuals, says Bench Media's Sebastian Diaz.

Jul 9, 2024

Synthetic data: The future of business decision-making?

Synthetic data offers a compelling solution to the challenges of data collection and analysis. But can AI-generated C-suite insights truly transform how companies make crucial decisions? B2B International's Amanda Chew explores.

Jul 9, 2024

Creating an Afrocentrist future for AI

Generative AI tools are limited to the viewpoints of the people that develop them—it’s vital to embed them with theories like Afrocentricity before it’s too late.

Jul 9, 2024

If agencies want to see higher share prices, they should be pushing the case for creative

INVESTOR VIEW: Creativity is often perceived as a 'low growth, 'low margin' business, a 'necessary evil'. It's a perception at odds with its value and one that's ripe for change.

Jul 8, 2024

How ad agencies can safeguard their creative spark from being appropriated

By implementing the right processes, and following it to the T, creative agencies can minimise the instances of idea thefts and safeguard their valuable work.

Jul 8, 2024

Why more brands are embracing podcasts in China

From Louis Vuitton to Nike and Lancôme, brands in China are tapping into the power of sound to cut through the clutter and build more in-depth and meaningful connections with consumers.

Jul 7, 2024

Adland cautiously welcomes Labour government in UK

But industry bodies call for regulatory certainty and reform of education and skills.