Martin Verdon-Roe, VP global display sales at TripAdvisor, talks to Campaign Asia-Pacific about how the brand is embracing programmatic to drive the business.
Data and programmatic was a major theme throughout the recent Media360 Summit in Hong Kong. In this video we caught up with Verdon-Roe to talk about how TripAdvisor uses data to inform creative, the brand's programmatic strategy and how the travel giant structures its data teams.
Media360Summit interview videos presented in conjunction with DataXu
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