Twitter’s Parminder Singh talks to Campaign Asia-Pacific about how brands are joining the micro blogging site in hopes of being part of online-offline dynamics, in this offstage interview at the Media360Summit in Hong Kong.
In the mobile-first APAC region, usage of Twitter in each country is vastly different, according to the company's managing director for SEA, India and MENA. As such, a big mission for the company is to help brands understand the cultural context in each country and make sure these brands are front and center.
Media360Summit interview videos presented in conjunction with DataXu
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