Staff Reporters
Dec 2, 2011

Vietnam's MegaStar Cineplex launches new campaign

HO CHI MINH CITY - MegaStar Cineplex has launched a new TVC to build brand awareness for their newest cinema in the country, through TBWA\Vietnam.

wide player in 16:9 format. Used on article page for Campaign.

The new cinema at Crescent Mall, Ho Chi Minh City will be launched this month.

Patrick Tom, executive creative director at TBWA\Vietnam, said “Everyone loves going to the movies and most people leave the experience still buzzing long after it’s over. We wanted to capture that in a fun way.”

Brian Hall, chairman at MegaStar Media Company, said it wants the communication to summarise the amazing experience people have when they visit MegaStar Cinemas, with the offering it brings.

Credits

Title Amazed
Client MegaStar Media Company
Agency TBWA\Vietnam
Executive creative director Patrick Tom
Associate creative director Fanindra Jain
Writers Fanindra Jain, Nhung Nguyen
Art director Khanh Mai
Production company Fatman Films
Executive producer Gordon Westman
Producer Hai Ta
Director Patrick Tom
DOP Hai Bac
Post production Pixels Garden
Production manager Trang Pham
Music Those Music Guys P/L (Melbourne) – Ian Parkinson, Clive Young
Account services Bui Quanh Anh
Client head of marketing Mariam El Bacha, Kevin Yee, Ly Nguyen

Related Articles

Just Published

2 days ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

2 days ago

Publicis Groupe acquires influencer agency Captiv8

Captiv8 will join forces with the group's Influential and Epsilon.

2 days ago

Agency Report Card 2024: EssenceMediacom

In a difficult year underlined by restructuring and turmoil within parent company GroupM, the world’s largest media agency still holds many of the keys to mount a stronger rebound in 2025.

2 days ago

Disney sets sail: VP Sarah Fox on the brand’s ...

With localised strategy, strong fan engagement, and Disney’s knack for storytelling, Cruise Line will make its maiden voyage in December 2025. Campaign speaks exclusively with VP and regional GM Sarah Fox ahead of Campaign 360 next week.