Vitaminwater | Tram Campaign | Hong Kong

This campaign follows a massive guerilla marketing initiative across Hong Kong, which include distributing the beverage across restaurants, cafes, fitness gyms and fashion shows. Vivan Ki, marketing director at Coca-Cola said, “After the initial introduction stage, a lot of trend-setters now know the brand well and many people have also heard about it. we believe it's time to introduce the brand to more Hong Kong people and tell them we have six lovely variants.”

Six trams reflect the six different flavours of vitaminwater. The ads are designed against a black backdrop to emphasis on the vivid colours of the drinks.

This is part of a bigger campaign that extends beyond the Valentine Day period in February.

This month vitaminwater has launched in Japan and appointed McCann Erickson to its creative account.



Credits:
Project Vitaminwater tram campaign
Client Glacéau
Creative agency Rootz International Holding
Media agency Universal McCann, Hong Kong
Exposure Outdoor