The Media360 Talks series takes you inside Campaign Asia-Pacific's invitation-only Media360Summit, which took place on 25 February.
See all Media360Summit coverage
You might also like these Campaign Asia-Pacific videos:
MEDIA360 TALKS SERIES: From building brands that are good for people, planet and bottom-line to thinking about the future of the internet, check out this 90-second video of Campaign's Media360 Summit.
The Media360 Talks series takes you inside Campaign Asia-Pacific's invitation-only Media360Summit, which took place on 25 February.
See all Media360Summit coverage
You might also like these Campaign Asia-Pacific videos:
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and its astute understanding of nostalgia.
While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.
A roundup of the best Christmas ads, brimming with creativity and festive cheer. This list is live and will be updated continuously, so check back often for the freshest holiday inspiration.
Welcome to a new chapter in content marketing. Late October marked the debut of OpenAI’s artificial intelligence-driven engine, transforming the way we think about search optimisation.