Ad Nut
Sep 11, 2019

Well Link Life debuts first branding campaign

THE WORK: 'Link to the world for freedom of wealth' for Well Link Life Insurance by Senses Advertising Limited.

Most parents want nothing more than to help their children achieve success. That simple truth is the theme of this first branding campaign for Well Link Life Insurance, a new provider on the scene in Hong Kong.

In the film, a father and son run a fishing business. The son tells his father of his desire to embark on an aggressive expansion of the business, but believes they lack the funds to do so. The father reveals that he's been investing through some Well Link Life Insurance vehicles, and the family is able to make the dream a reality. 

It's a simple, dreamy story. Ad Nut likes the idea of passing fortunes through generations, especially in this era of enlarging gap between rich and poor. 

It will be interesting to see if this simple family story can help the locally owned insurer achieve its dreams and gain a foothold in a crowded field.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

Related Articles

Just Published

32 minutes ago

Agency Report Card 2024: Accenture Song

From creative accolades at Cannes to its signature tech-driven growth, Accenture Song in APAC is well-positioned but needs to further tap into diversity as competition for transformation work intensifies.

1 hour ago

Australia’s Match & Wood and Involved Media crack ...

Meanwhile, German agency JOM takes the lead in the April indie rankings.

2 hours ago

Worried about using the AI-favoured em dash? ...

Australia-based agency Cocogun has cheekily introduced the ‘am dash’ as a replacement for the em dash which is quickly becoming a symbol of AI-powered writing and content creation.

2 hours ago

Why sports marketing should lean into intimate, ...

In a world shaped by Gen Z and hyper-local engagement, the winning brands aren’t the loudest—they’re the ones that create authentic experiences that foster belonging and build trust.