Wrigley launches new mints with 'Chew your way to fresh' TVC

The spot, shot by director Justin Reardon from production company Station, uses motion-control techniques to enable several dramatic costume changes in a seemingly continuous shot of the couple as they apparently experience improvements in self-image and friskiness due to the mints.

The TVC debuted on Sunday in Australia and New Zealand. The campaign will be supported by out-of-home, social media, and in-store elements. 

David Chriswick, planning director, said the agency aims to make the brand successful through "distinctive advertising that people like to spend some time with”. 

Chris Blayney, Wrigley's marketing director added that the TVC continues the Eclipse brand’s "tradition of unexpected and humourous advertising".