To get Filipino men to use face wash, this campaign showed them the old bar of soap in the shower may have been in nasty places.
| We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders. |
Contender: Family Soap Series
Agency: Ogilvy Philippines
Client: Master Facial Scrub (Unilever)
Nominated by:
Brandie Tan, ECD, J. Walter Thompson Philippines:
It’s a funny campaign, with a very quick message. The headline is important to complete the thought, but the idea is clear even before the headline is read.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
In Q4, Omnicom spent $14.6 million on 'acquisition transaction costs' related to its impending merger with IPG.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
The announcement comes amid escalating US-China trade tensions, with Google and other US firms also under scrutiny.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
EXCLUSIVE: Karen Ho joins the agency in a newly created role to drive growth in Greater China.
Numerous holding companies, including WPP, Dentsu, and Publicis, are rebranding their agencies by shedding legacies. Darren Woolley asks would they advise clients to undertake similar transformations?
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
