A bit of macabre humour introduces a line of smart ceiling fans.
| We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders. |
Contender: Get your best sleep, ever
Agency: The Womb
Client: Ottomate
Russell Barraett, CCO, BBH India:
This ad is beautifully shot, there’s a mature restraint to the humour and that makes it even funnier. The writing is controlled and the casting is perfect.
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The move forms part of a larger trend for holding companies to break down information silos across their agencies and partners with shared platforms.
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The campaign urges Australians to stand up to their expensive internet providers by bringing back an iconic meme from the early 2010’s: planking.
Your weekly marcomms news starts here: Leadership shakeup at JCDecaux ANZ, McDonald's, Australia's third largest advertiser launches a creative review, plus Clemenger's talent grab, and luxury brand wins for We Red Bridge communications.
EXCLUSIVE: The contract will run from 2025 to 2028, with an option for a one-year extension.
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