This activation turned sound waves into electricity for charging phones and keeping cans of Heineken cold.
| We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders. |
Contender: Sound Recycle
Agency: J Walter Thompson Bangkok
Client: Heineken
Nominated by:
Jorge Thauby, executive creative director, Geometry Singapore and global accounts APAC:
A clever brand experience connecting the brand with the consumers.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20250320&c=1)
DM9, part of the DDB network, faces fallout over its Grand Prix-winning campaign for Consul Appliances, with Chief Creative Officer Icaro Doria stepping down after allegations of AI manipulation and unauthorised footage usage.
.png&h=268&w=401&q=100&v=20250320&c=1)
Women sought refuge in the Empower Café when the Cannes Lions safe zones were not open.
Leaders from the Media Network share insights from the jury room and how data and tech are driving more innovative media solutions.
Caroline Foster Kenny and Stephanie Prager are the new global client presidents.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
