Andrew Genskow
Jan 12, 2018

5 event spaces breaking the mould in Seoul

Brands looking to ditch the conventional can check out the city’s unique event venues.

The Hyangwonjeong Pavilion on the grounds of Gyeongbokgung Palace
The Hyangwonjeong Pavilion on the grounds of Gyeongbokgung Palace

Despite geopolitical tensions, Seoul has been making headway in the events sector by leaps and bounds. Asia's 24-7 city has something for groups of any and all inclinations, and its appeal is in large part owed to its inimitable range of unique venues.

Grevin Seoul

It might be hard to get Tom Cruise or Psy through the doors for your next event, but Grevin Seoul wax museum offers the next best thing. Featuring 80 strikingly realistic international celebrities and Korean stars, the museum transforms into a full scale events venue in the evening, offering 476 sqm of space in three distinct spaces, the Hall of Fame, Event Room and Café Grevin.

Corporate events have a variety of experiences on hand to get the most out of the museum’s unique concept, including photo booths, a DIY wax figure station, and of course “celebrity” appearances.

Dongdaemun Design Plaza

Ultra-modern, spacious and adaptable for events of any theme and scale, the Dongdaemun Design Plaza (DDP) is a central hub for Seoul events seeking to express and impress. Cutting-edge digital facilities and an eco-friendly, contemporary design make up a site primed for art exhibitions or product launches alike, and tours of the visionary, sheared aluminium, spacecraft-like architecture are available on-site.

Dongdaemun Design Plaza

Gyeongbokgung Palace

Originally constructed in 1395, and one of five grand palaces in Seoul, Gyeongbokgung offers a timeless backdrop for events in Seoul. Delegates can rent hanbok—traditional Korean garb—from shops close by to fully immerse in local history and culture.

For further group accommodation and worthwhile side trips, the Korean Folk Museum, the National Palace Museum and extensive ornamental gardens are also located within the palace grounds.

Lotte World Tower

Opened in April of 2017, the highly anticipated Lotte World Tower and Mall offers 555 metres of prime vertical real estate. With 123 floors in total, the tower is the world’s fifth-tallest building, and inside it contains art galleries, cafés and a luxury hotel, in addition to a skywalk and an observation deck. 

Lotte World Tower has quickly become a hot spot for meetings, featuring, among other facilities, the 76th-storey, 550-square-metre Signiel Seoul Grand Ballroom and Signiel Seoul Studios I-IV, four boutique banquet spaces for VIP meetings and private events.

Lotte World Tower

Walking on the Cloud

Located atop the iconic 63 Square tower in central Seoul, Walking on the Cloud boasts some of the best views available in the city. Gaze out over the Han River—drink in hand—selected from the European-style Garden Restaurant’s 1,500-bottle wine cellar.

The panorama is especially stunning at sundown, when the vibrant Seoul skyline comes to life. The space accommodates 200 standing, and offers a private dining room for smaller gatherings of up to 20. 

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

How smarter mobile ads are beating big-budget ...

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.

1 day ago

EssenceMediacom retains top spot in April's APAC ...

OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.

1 day ago

Why it’s time we took Singaporean content creators ...

Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content creation isn’t just Gen Z’s latest phase, but a viable career reshaping Asia’s marketing economy.

1 day ago

Changi Airport ropes in Aussie influencers to ...

A three-part video series sees Changi Airport positioning itself as the gateway for travellers to discover Southeast Asia’s rich food culture.