Staff Writer
May 30, 2018

Seoul Tourism Organization appoints president and CEO

The organisation also aims to increase the city's competitiveness in the tourism and MICE sectors.

Jae-sung Rhee.
Jae-sung Rhee.

The Seoul Tourism Organization appointed Jae-sung Rhee as its first president and CEO. Rhee formerly served at Korea Tourism Organization (KTO) for 33 years, and last held the position of executive vice president. He’s also held the position of director in every department within KTO including international tourism and marketing, domestic industrial affairs, and policy.

He joins the Seoul Tourism Organization at a time when its’s being reestablished to respond to the changing tourism environment in the city and to promote tourism in a way that achieves the public interest.

Funded by the Seoul Metropolitan Government, the organization has been restructured from a public-private partnership and government-invested corporation into a fully government-funded foundation.

Besides maintaining Seoul’s momentum of overseas arrivals, the organisation also aims to increase the city's competitiveness in the tourism and MICE sectors, as well as contribute to the economic development of Seoul through the revitalisation of tourism-related industries.

South Korea has been enjoying a spate of wins following the success of the PyeongChang Winter Olympics including the International Bar Association Annual Conference (IBA 2019), expected to welcome 6,000 legal professionals to Seoul and Unicity International’s 2019 incentive trip that will receive 15,000 employees across a three-day event.

Source:
CEI

Related Articles

Just Published

1 day ago

Generation Greytt: The trillion-dollar market that ...

Armed with unprecedented pocket power and digital savvy, the over-50s are redefining what it means to age. Yet businesses remain fixated on youth, overlooking a demographic that's more adventurous, connected and ready to spend than ever before. Rajeev Lochan opines.

1 day ago

TBWA dominates in Japan/Korea AOY 2024 awards

Accenture Song and TBWA walked home with multiple metals at the 2024 Campaign Asia-Pacific Agency of the Year awards for Japan and Korea. Check out the highlights here.

1 day ago

Hong Kong's unique spirit: A 'Never Normal' love ...

Forget dim sums and skyscrapers, over 40 brands and influencers from Hong Kong join forces to embrace the city's chaotic charm, eclectic character, and resilient spirit in an unconventional campaign.

1 day ago

Global ad spend to hit $1.08 trillion in 2024 as ...

WARC's latest study also reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning landscape.