84 per cent of urban Chinese are driven to action by mobile ads

Three-quarters of urban Indians also responded to mobile advertising's call to action, the research found, followed closely by Indonesia with 74 per cent. Urban Chinese and urban Indians are also the most likely to have bought something with their smartphones, at 54 per cent and 50 per cent respectively.

These insights are an exclusive preview for Campaign into the full Google/Ipsos report, Smartphone Research on Mobile Internet and Market Trends which will be launched in October. 

The study, part of which was released earlier,  spanned 11 markets in Asia-Pacific and gathered over 30,000 sample responses between March and July of this year. 

The study also found that urban Indians (80 per cent), South Koreans (72 per cent) and the Japanese (71 per cent) used their mobile phones for search daily. In fact, each of these three markets were more inclined to use mobile phones for search than they were their PCs.

For social networking, urban Indonesians lead the region with three-quarters of respondents using their mobile phones for social networking, followed by urban Indians (72 per cent) and Singaporeans (59 per cent). Urban Indonesians, South Koreans and Singaporeans were all also more likely to use their mobile phones for social networking than their computers. 

City-dwelling Chinese, Indians and Indonesians were also more attached to their smartphones than their televisions. When it's not a choice however, Australians, Indonesians and the Japanese choose both with about four to five in 10 respondents likely to be using their smartphones while watching TV.