Data
Do podcasts have a measurement problem?
The evolution of podcasting is holding the channel back from reaching its full advertising potential, according to new research.
Influencer content outperforms digital ads on lower- and mid-funnel metrics: Study
67% of Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.
Are Gen Zers just boomers in disguise? What marketers must be mindful of as kids become adults
Marketers have long attempted to distill generational behaviors into easy stereotypes, but Gen Z resists these tidy boxes.
Brands are not choosing agencies as digital-transformation partners: report
Business leaders are turning to IT firms, AI specialists, and consultancies—not agencies—for their digital transformation needs, according to a new VML report.
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EssenceMediacom gains top spot in first APAC media league of the year
OMD and UM are among the top five agencies in the agency table, while independent Nunn Media continues its momentum. Meanwhile, WPP tops the first APAC holding company table.
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EssenceMediacom breaks $100 million mark in first global new-biz league of the year
The agency climbs into the March spot following its nearly $200 million win of the Godrej Group mandate in India.
Global adspend growth forecasts cut by nearly $20 billion due to market volatility
Despite economic uncertainty and regulatory pressure worldwide, a WARC report says certain digital channels like social media and retail are expected to continue seeing growth this year.
APAC's latest media new-biz spotlight boosted by moves in China
The region was a hotbed of activity with key movements in India and Indonesia, and China leading local reviews.
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Creativity in crisis: Subjectivity and poor feedback stifle advertising
A global study by BetterBriefs and Flood + Partners, in partnership with the IPA and WFA, reveals a broken approval process, eroding trust between marketers and agencies, and a creative industry struggling to produce standout work.
Adland has the power to influence social media but who can tame it?
As governments worldwide enforce stricter social media laws, advertisers find themselves at a crossroads—use their influence to hold platforms accountable or risk increased criticism for staying silent?
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Ramadan 2025: How Indonesians plan to spend, save, and give
Despite economic jitters, nearly half of Indonesians plan to give more to charity this Ramadan, with mosques remaining the top destination for Zakat donations, according to YouGov.
Women’s cricket searches rose by 103% in 2024: Kantar India study
Live music events including Coldplay, Taylor Swift, Vijay Antony, and Diljit Dosanjh concerts also saw a 43% increase, according to the report.
Which agency was crowned the global new-business winner in 2024?
Publicis Media edges closer but is unable to knock the Omnicom shop from the top.
APAC lags as Saatchi & Saatchi leads global new business charge
Asia Pacific's new business market remains subdued in 2024, with pitch volumes down by a third, according to R3.
Filipinos spend more time than global average on social media
TOP OF THE CHARTS: Global social-media users have reached 5.24 billion, with Southeast Asia representing 10.2% of the total share, according to We Are Social's annual study.
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Price-gouging in Aussie supermarkets: Where does consumer loyalty lie?
As supermarket price wars heat up, Woolworths and Coles are losing ground to Aldi, according to data from YouGov.
Nearly half of marketers eyeing budget cuts: Totem China marketing and media trends 2025
TOP OF THE CHARTS: Totem’s 10th annual report on marketing and media in China highlights key 2025 forecasts, including 48% of brands planning budget cuts and a projected rebound in consumer spending through 2025 and 2026.
November APAC advertiser of the month: Taobao, Louis Vuitton, and Chanel
The three brands lead in advertising awareness gains in Hong Kong this month, with Taobao’s Double 11 campaign dominating public attention.
Dentsu forecasts global 5.9% increase in adspend in 2025
Asia-Pacific growth is expected to be in line with the global average at +5.8%.
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Global ad spend to hit $1.08 trillion in 2024 as digital and TV grow: WARC
WARC's latest study also reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning landscape.
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