Data
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Two-thirds of shoppers use AI for product discovery, but 92% still trust human reviews
AI tools are increasingly popular among shoppers, but scepticism remains when asked to rely solely on AI during the final stages of a purchase journey.
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Dentsu share slide reflects year-long investor caution, not a one-day shock
Campaign Asia tracks last week’s 11% slide against a year of volatile trading and failed recoveries, leaving Dentsu’s shares nearly 18% below their 2024 peak.
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Central tops Thailand’s ad awareness growth, Milo and Adidas follow
YouGov finds strong lifts driven by holiday retail, sports sponsorship and experiential campaigns.
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China influencer costs becoming harder to track as market grows
Brands are losing sight of what they're paying for in influencer spend in China, per R3.
‘Advertising is going to look different’: WPP’s Kate Scott-Dawkins on next year’s big trends
Is commerce, not creativity, now the main engine of ad growth? This month’s blockbuster report from WPP Media shows retail media has overtaken linear TV in adspend in 2025. The report’s author explains what’s driving the shift.
Budget cuts, but muted optimism for Chinese marketing and media in 2026: report
TOP OF THE CHARTS: 'Involution', or business stagnation, looms large in Totem Media's 11th annual report, but with slightly more optimism from marketers as media costs edge higher and brand awareness gains importance.
TikTok, Coca-Cola and M150 lead ad awareness gains in Thailand
TikTok's investments in the country appear beneficial for brand equity, while beverage brands Coca-Cola and M150 are seeing gains in the lead-up to major sporting events.
Global adspend to hit $1 trillion in 2026 as APAC leads charge
TOP OF THE CHARTS: Global ad spend will smash the $1 trillion mark for the first time in 2026, with APAC leading at 5.4% growth amid an algorithmic revolution, according to Dentsu's latest forecast.
Omnicom-IPG: How the merger will reshape the competition
Campaign Red examines how a merged Omnicom-IPG compares to the remaining 'big four'.
Why TikTok-first strategies miss most Singaporeans
EXCLUSIVE: Only 26% of Singaporeans are heavy social users and YouGov finds, they’re the quickest to tune out ads. The majority turns to marketplaces and traditional reviews, proving one-size-fits-all social strategies are broken.
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PHD tops November APAC media rankings as Wavemaker, Mindshare rise and Carat tumbles
PHD climbs to the top of the table with major wins, including Marico, while Wavemaker makes the biggest leap, and Carat slides.
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Makro, Lotus’s and H&M gain biggest ad awareness in Thailand: YouGov
Thai retail giants Makro, Lotus's, and H&M all saw impressive jumps in ad awareness in October, highlighting the impact of recent campaigns and national promotions.
BYD’s profits fall 33%, but global reputation stays strong: Report
EXCLUSIVE: A new Carma report finds strong media sentiment buoyed by innovation, R&D, and the appeal of its CEO’s rise.
Global media inflation to hit decade low, APAC markets stabilise
Media inflation in APAC set to ease from 4.1% in 2025 to 3.7% in 2026, pointing to a period of stability after years of post-pandemic turbulence.
The most awarded agencies, brands and campaigns globally over the past 3 years
Chapter 1 of Campaign Red's Global Awards Rankings report sifts through nearly 3000 awarded campaigns to find the top performers. Available to Knowledge Tier subscribers.
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VCCP takes the top spot from Leo in Q3 global new-business rankings
Outside the top 10, independents continued to show momentum across Australia, US and UK.
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REVEALED: The most-awarded brands, campaigns and agencies across the world
Campaign Red’s Global Awards Rankings 2025 out now.
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How Shiseido used Uber’s Journey Ads to win Hong Kong’s holiday skincare market
CASE STUDY: By combining Uber’s first-party trip data with The Trade Desk’s programmatic platform, Shiseido successfully cut through the holiday advertising clutter to engage affluent Hong Kong shoppers in real time.
Ebiquity predicts zero media spend growth for China in 2026
Exclusive: The dour forecast contradicts more optimistic media spend outlooks by major agencies and higher GDP projections. Ebiquity China predicts e-commerce will prop up the overall cost of media by a mere +1.2% with TV and print costs set to decline.
Aussie agency Nunn Media secures spot in top 20 global indie rankings
With recent wins including ServiceNow and Old Persons Advocacy Network, Nunn Media just scrapes inside the top 20, the only contender from APAC.
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