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Omnicom, WPP and Publicis shops vie for top spots in global media league
Meanwhile, four new agencies enter the top 20.
Purpose-led marketing—still in favour?
Some say adland is saturated with purpose-led work, but for others, it still has an important role. CMOs from across the globe share whether and why the popularity of purpose-led ads is on the wane.
Three-quarters of brands eye agency payment overhaul, WFA study finds
New WFA report finds brands want better alignment with business results and greater transparency.
Double 11 records massive sales, despite a final day Alipay outage
A record number of 45 brands surpass the RMB 1 billion mark in GMV. The list of high-flyers include international giants like Apple and Nike, and Chinese brands such as Haier, Midea, Xiaomi, and Wuliangye.
McKinsey study finds CMOs increasingly charged with growth remits
CMOs are now driving the growth agenda—but often without the structural support they need.
It's the battle for emotional fulfilment in China's longest Double 11 festival
The five-week shopping marathon pushes platforms to their limits, competition gets fiercer—and the strategies savvier.
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GroupM’s Amazon win marks major shift, climbs to fourth spot in APAC rankings
Meanwhile PHD supported by retentions in China remains firm on the top.
Mainland Chinese expats in HK favour Douyin and WeChat: report
TOP OF THE CHARTS: A new report by EternityX shows that Mainland Chinese expats remain connected to their cultural roots through platforms such as WeChat, Douyin, Xiaohongshu, Weibo, and Dianping.
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How AI and algorithms will shape the future of media: Dentsu Media Trends report 2025
Dentsu's new trends report reveals how 2025 will drive toward a fully addressable, shoppable, and accountable media ecosystem, marking a shift into the "Algorithmic Era of Media."
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September APAC advertiser of the month: Apple
Apple's marketing might for the new iPhone launch registered a substantial ad awareness spike in Singapore, edging out Huawei and Samsung's gain, according to a YouGov survey.
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PHD tops September media rankings, Publicis soars
PHD's recent win of Universal Beijing Resort helped the agency hold on to the top spot in APAC, while Publicis' wins of Nestlé and Lego have led to the network's rise.
Spotify’s global ad revenue expected to reach $2.1 billion in 2024: WARC
Company plans to continue investment into video advertising and driving revenue through gen AI tools as it expects to grow by 13% in 2026.
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Campaign Global Forecast: Can reactive advertising thrive in APAC’s fast-paced landscape?
Capitalising on fleeting cultural moments requires speed, a certain risk-taking ability and a sharp understanding of when a brand should act—or step back. It’s a high-stakes game where timing and relevance are everything.
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Zenith rockets into top 10 in global media new-business league
KNOWLEDGE TIER: Three agencies have now broken the $1 billion mark.
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80% of brands worried about agency use of gen AI, WFA survey finds
Half of brands also shared they're planning to change contracts with agencies to address legal, ethical and reputational risks.
Global agency groups H1 2024 report card: WPP and Dentsu trail rivals despite ‘sequential improvement
Publicis leads the pack, while WPP and Dentsu face challenges amid market shifts and client cutbacks.
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Singapore’s C-suite bet big on gen AI, but face stiff challenges
Despite nine in 10 Singapore executives prioritising gen AI, only half have a defined strategy, and 95% acknowledge that data accessibility and governance issues remain significant barriers.
Global creative rankings: Digitas leads new-business league in first half of 2024
WPP shops land fifth and sixth position.
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Rising coffee prices force APAC consumers to rethink their rituals
As coffee prices soar, a cultural shift is brewing across Thailand, Singapore, and Australia. New data from YouGov finds how these nations are grappling with rising prices—some are cutting back, others are holding on to their daily fix, while many are opting for cheaper alternatives.
The7stars nabs top spot in indie agency league after Oak Furnitureland win
Plus VCCP Media and Infinity Media enter the league.
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