Data

20 hours ago

Double 11 records massive sales, despite a final day Alipay outage

A record number of 45 brands surpass the RMB 1 billion mark in GMV. The list of high-flyers include international giants like Apple and Nike, and Chinese brands such as Haier, Midea, Xiaomi, and Wuliangye.

Nov 1, 2024

McKinsey study finds CMOs increasingly charged with growth remits

CMOs are now driving the growth agenda—but often without the structural support they need.

Oct 30, 2024

It's the battle for emotional fulfilment in China's longest Double 11 festival

The five-week shopping marathon pushes platforms to their limits, competition gets fiercer—and the strategies savvier.

Oct 30, 2024

GroupM’s Amazon win marks major shift, climbs to fourth spot in APAC rankings

Meanwhile PHD supported by retentions in China remains firm on the top.

Oct 29, 2024

Mainland Chinese expats in HK favour Douyin and WeChat: report

TOP OF THE CHARTS: A new report by EternityX shows that Mainland Chinese expats remain connected to their cultural roots through platforms such as WeChat, Douyin, Xiaohongshu, Weibo, and Dianping.

Oct 11, 2024

How AI and algorithms will shape the future of media: Dentsu Media Trends report 2025

Dentsu's new trends report reveals how 2025 will drive toward a fully addressable, shoppable, and accountable media ecosystem, marking a shift into the "Algorithmic Era of Media."

Oct 8, 2024

September APAC advertiser of the month: Apple

Apple's marketing might for the new iPhone launch registered a substantial ad awareness spike in Singapore, edging out Huawei and Samsung's gain, according to a YouGov survey.

Oct 3, 2024

PHD tops September media rankings, Publicis soars

PHD's recent win of Universal Beijing Resort helped the agency hold on to the top spot in APAC, while Publicis' wins of Nestlé and Lego have led to the network's rise.

Sep 20, 2024

Spotify’s global ad revenue expected to reach $2.1 billion in 2024: WARC

Company plans to continue investment into video advertising and driving revenue through gen AI tools as it expects to grow by 13% in 2026.

Sep 19, 2024

Campaign Global Forecast: Can reactive advertising thrive in APAC’s fast-paced landscape?

Capitalising on fleeting cultural moments requires speed, a certain risk-taking ability and a sharp understanding of when a brand should act—or step back. It’s a high-stakes game where timing and relevance are everything.

Sep 18, 2024

Zenith rockets into top 10 in global media new-business league

KNOWLEDGE TIER: Three agencies have now broken the $1 billion mark.

Sep 17, 2024

80% of brands worried about agency use of gen AI, WFA survey finds

Half of brands also shared they're planning to change contracts with agencies to address legal, ethical and reputational risks.

Sep 13, 2024

Global agency groups H1 2024 report card: WPP and Dentsu trail rivals despite ‘sequential improvement

Publicis leads the pack, while WPP and Dentsu face challenges amid market shifts and client cutbacks.

Sep 6, 2024

Singapore’s C-suite bet big on gen AI, but face stiff challenges

Despite nine in 10 Singapore executives prioritising gen AI, only half have a defined strategy, and 95% acknowledge that data accessibility and governance issues remain significant barriers.

Aug 30, 2024

Rising coffee prices force APAC consumers to rethink their rituals

As coffee prices soar, a cultural shift is brewing across Thailand, Singapore, and Australia. New data from YouGov finds how these nations are grappling with rising prices—some are cutting back, others are holding on to their daily fix, while many are opting for cheaper alternatives.

Aug 30, 2024

The7stars nabs top spot in indie agency league after Oak Furnitureland win

Plus VCCP Media and Infinity Media enter the league.

Aug 29, 2024

Campaign Red is our new destination for advertising intelligence

The global insights, analysis and data content offering is available for organisational subscribers through Campaign's The Knowledge tier, with a major upgrade coming in 2025.

Aug 29, 2024

Slowdown in China’s media-buying costs to continue in 2025: report

New predictions by Ebiquity show that China’s economic downturn and cautious marketplace are contributing to a continuous decline in media spend.

Aug 27, 2024

CTV outpaces AI on marketers’ list of consumer trends to watch

With time consumers spent streaming increasing 40% in June, the CTV market is set to boom in H2 2024 as marketers invest heavily in performance-driven paid media channels.