Staff Reporters
Sep 8, 2021

Accenture acquires South Africa's creative shop King James Group

Indie agency's 300-person team will be absorbed by Accenture South Africa as part of the deal.

Accenture acquires South Africa's creative shop King James Group

Accenture will acquire South Africa's King James Group, an independent creative agency with expertise in brand strategy, creativity and digital marketing services.

The move will strengthen Accenture Interactive’s creativity in the region, the company said. This is Accenture first acquisition in Africa and will add King James Group’s team of 300 creative and brand experts to the firm's team in South Africa.

Terms of the acquisition were not disclosed.

Founded in 1998 with locations in Cape Town and Johannesburg, King James Group clients are spread across financial services, consumer goods, technology and media. The shop claims to be one of South Africa’s most awarded agencies in industry and business rankings, with creative accolades, including Cannes Lions, D&AD, One Show, Clios, Loerie Awards, PRISMS, Bookmarks and the Creative Circle. 

James Barty, founding partner and chief executive of the King James Group said: “Joining Accenture Interactive ... will offer our people exciting growth and our client’s access to outstanding capabilities on a global scale.” Flaviano Faleiro, Accenture Interactive’s president for Growth Markets, added that "the agency’s capabilities and scale will complement our efforts to meet client demand for transformative experiences in the market and across all industries.”

Source:
Campaign Asia

Related Articles

Just Published

4 hours ago

Reaping Jumbo profits: How brands see a niche in ...

How did an animated film about an orphan’s journey to find courage become Southeast Asia’s highest-grossing animation? Smart product placement and brand collaborations played a key role.

5 hours ago

How ASICS India is turning footprints into funnel ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.

2 days ago

Creative Minds: Gian Nealega is a believer in the ...

Grit, determination, persistence and a whole lot of creativity has helped Dentsu Creative Philippines Gian Nealega shift lanes from training to be a nurse to becoming a creative leader.