![Wide awake: Tata Tea’s latest ‘Jaago re [wake up]’ campaign urges Indian consumers to take action on contentious social issues before tragedy strikes.](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2fJaagoRe_1800x1200.jpg&h=570&w=855&q=100&v=20250320&c=1)
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May 29, 2017
Activism and ads: a messy marriage
Brands are starting to take on a bigger social role, but not all are adept at negotiating the required sensitivities.
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