advertising
Women to Watch 2024: Nana Cao, BBDO
Cao’s leadership aims to redefine advertising, creating powerful campaigns that drive both business success and social change.
Aldi redefines value with humour, hi-vis, and hommus
In a cheeky twist on grocery advertising, Aldi Australia and BMF ditch the fluorescent aisles for the bush.
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Can purpose still sell? The changing face of brand activism
Once a badge of honour, is brand activism now a reputational minefield?
Women to Watch 2024: Marian Esperanza Magturo, Publicis Media
With her artistic nature, Magturo fosters new ideas that push the boundaries of creative problem-solving. Her strategic initiatives and design-thinking approach have driven significant growth for high-profile clients.
VCCP executive Sophie Maunder leaves to launch global maternity coaching firm
Matri will offer the support and mentoring programme to its staff across 13 offices in North America, EMEA and APAC.
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All AI, no 'aha': Has SXSW lost its creative spark?
Once the industry’s most inspiring week, SXSW 2025 leaned too heavily on AI and left creativity to the sidelines. If it wants to stay relevant for brand and agency leaders, it’s time to refocus on substance over spectacle.
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