advertising
The Impact of AI Regulation on the Ad Industry
While the EU has taken a lead in regulating AI, Criteo’s Diarmuid Gill believes marketers in Southeast Asia should not be far behind, putting in place ethical frameworks around AI practices.
Q1 global media new-biz spotlight: Billings fall but retentions rise
Volkswagen and Mercedes-Benz among flurry of reappointments.
Google Pay taps on trust in new campaign in India
Produced by Lowe Lintas, the campaign features Bollywood actress Kajol, and highlights the ease and security of the digital payment platform.
How Microsoft Advertising is harnessing its legacy and generative AI to provide full funnel advertising solutions
Microsoft Advertising is uniquely positioned to address the biggest challenges facing marketers today with a robust suite of solutions, by combining its impressive legacy in technology, with its leading-edge competence in generative AI.
Healthcare and offshore betting ads emerge as most violative in ASCI’s Annual Complaints report
With 85% of objectionable ads coming from digital media, the report also found that online safety continues to be a concern.
I feel therefore I do: Why ads should appeal to the 'lizard brain'
Advertising’s obsession with tech can come at the expense of emotional engagement—and that can lead to homogeneous, boring ads, writes the Uncommon Creative Studio founder.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins