Staff Reporters
Dec 1, 2010

Adam Powell joins DWA as director of client services, strategy

SYDNEY - Adam Powell has joined DWA Sydney as director of client services and strategy, bringing with him 12 years of media experience including stints at major publishers and agencies in Australia and London.

DWA
DWA

Most recently, Powell was head of the client strategy team at Fairfax digital, where he specialised in vertical category digital strategy in addition to video and online behavioural advertising.

Orginally from UK, he has spent the last seven years in Sydney at other agencies such as GPY&R and OMD, managing tech clients including ISPs across both traditional and digital media.

In his new role Powell will be responsible for growing existing accounts and devising new business streams, and report to APAC MD John Massey.

“New Zealand, Hong Kong and India offer us the opportunity to grow the business and a senior player who can apply our learnings from Australia to fast start these new businesses is a valuable addition to our team,” Massey said. “With his publisher and agency background, Adam is ideally suited to look at our market position and devise a roadmap for us to go forward from here.”
 
DWA ANZ was established in 2006.
 

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Jan 29, 2026

Gemini 3 becomes the default model for AI Overviews

A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.

Jan 29, 2026

Google criticised after blocking measurement ...

YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.

Jan 29, 2026

Inside Campaign Connect Indonesia: what matters to ...

Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.

Jan 29, 2026

Meta hits $200 billion revenue milestone on ...

Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.