AdChina launches Mobile Ad Network in China

AdChina Mobile Ad Network bridges the gap between computers and mobile through content targeting, geo-targeting and mobile device targeting technologies. It facilitates the connection between online marketing and offline sales with location based and SMS coupon services among others. AdChina also provides solutions like banner ads, direct links to app downloads and text-link ads for clients.
 
Philip Kuai, director of product and strategy at AdChina is leading this mobile unit.
 
Alan Yan (pictured), founder and CEO of AdChina, says they are aiming to provide mass reach to China's 200 million unique mobile netizens, provide customised marketing solutions to clients, prove ad effectiveness and transparent measurements with iResearch reporting on every campaign.
 
One of the biggest challenges is to eliminate reach duplications. Serving ads through mobile internet is also much more complicated than the web including problems with compatibility (there are at least 8,000 different mobile models in the Chinese market).
 
The Mobile Ad Network covers 300 cities in China and is available on 100 mobile brands. The ad network selects the target audience via mobile IP addresses, mobile models and the mobile system platforms.
 
AdChina has also identified seven major lifestyle interests to base the network on including games, news, finance, entertainment, sports, fashion and social networking.
 
For example, a high-end business person would use a smartphone and be interested in finance, economics and automobiles.

According to Enfodest, China's mobile internet market is currently worth over RMB23.7 billion (US$3 billion). Yan said it took China ten years to reach this height and foresees that the mobile ad industry will take only five years to reach that number. While mobile ads accounts for only 6.3 per cent of the US$3 billion, there is still tremendous room for growth in this category.
 
“App will definitely be the mainstream mobile media and attract most ad dollars due to its strong targeting and interactive capabilities,” said Yan.