Benjamin Li
Oct 20, 2009

AdmanGo survey shows positive adspend for Hong Kong

HONG KONG - AdmanGo's latest report shows that the total adspend in Hong Kong is recovering.

AdmanGo survey shows positive adspend for Hong Kong
For September 2009 spend stood at US$312 million, while accumulated adspend for the year to date total totalled $2.4 billion - an increase of 1.3 per cent year on year.

Banking remained the top-spending industry in September, as it did in the same month in 2008. The sector spent 15 per cent less than it did a year earlier. Cosmetics and food industries rank second and third respectively, recording an increase of 41 per cent and 26 per cent.

The largest increase in adspend was in the beverage category with a rise of 63 per cent, while toiletries saw a 22 per cent increase and pharmaceuticals saw 15 per cent.

Television advertising was still the dominant medium with a market share of 35 per cent, followed by newspapers and magazines with 31 per cent and 15 per cent respectively.

Toiletries brand Lion was the highest spending advertiser, increasing spend by more than 400 per cent compared to September 2008.



Source:
Campaign Asia

Related Articles

Just Published

19 hours ago

Valentine's Day 2025 round-up: how UK brands are ...

From 'World dump day' to 'Knorrplay', a look at some of this year's brand love coming out of the UK.

19 hours ago

What India's streaming shakeup means as JioCinema ...

Despite its strengths, the new entity’s biggest challenge will be getting its pricing right in a highly cost-conscious market.

19 hours ago

BuzzFeed to launch new social media platform in ...

The new platform will reposition BuzzFeed from a news and entertainment business to a tech and social media company.

20 hours ago

PepsiCo's $200 million investment brings Cheetos ...

PepsiCo is back with a big investment and a new strategy to take on Indofood's snack supremacy.