Staff Reporters
Nov 30, 2012

Adobe marketing head Phibbs moving to EMEA

HONG KONG - Adobe Systems has promoted Mark Phibbs, currently senior director of marketing, Asia-Pacific, to vice-president of marketing for the EMEA (Europe, Middle East and Africa) region.

Adobe marketing head Phibbs moving to EMEA

The company has an internal replacement for Asia-Pacific lined up but will not announce the appointment until early next year, according to a spokesperson.

Phibbs, who held the position for eight years, will relocate from Sydney to London in January.  

The company said that during Phibbs’ tenure, the region consistently delivered the fastest growth rates  for Adobe globally. Phibbs, who has also held senior roles at Microsoft and IBM, led an "innovative marketing culture" within Adobe and was responsible for key programs including the pilot of a subscription model that became the foundation for the company’s cloud-based Creative Cloud Membership, the company said.

Phibbs expressed pride at creating "a culture of high performance and strong results in such a fast-paced and impressive region” and looks forward to a "whole new set of challenges and opportunities” in the EMEA region.

Source:
Campaign Asia

Related Articles

Just Published

10 hours ago

Alibaba pledges 'aggressive' AI investment, reports ...

Revenue jumped 8% as Alibaba's AI-driven strategy paid off. A surge in investor confidence has sent its share price soaring over 60% since the start of the year.

12 hours ago

Five by Five Global to deliver AI-powered campaigns ...

Can creativity truly be compressed? Former Cheil Australia MD Mark Anderson, now at Five by Five Global, is betting big on AI with a new seven-hour sprint model to find out.

16 hours ago

BBDO launches new global vision to focus on bolder ...

'Do Big Things' will empower brands to take risks, make noise, and tackle the world's biggest problems with bold solutions, says global CEO Nancy Reyes.

16 hours ago

Is Elon Musk’s X winning back advertisers?

Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.