Publicis London to handle Electrolux creative project for APAC, EMEA and the UK

Electrolux has appointed Publicis London to handle a creative project that will run across markets including APAC, EMEA and the UK.

The Publicis Groupe-owned agency is understood to have been appointed without a pitch. The shop joins a roster of agencies alongside retained agency Forsman & Bodenfors.

Forsman & Bodenfors is a creative collective with its headquarters in Sweden and has created work for its Stockholm-based client including a 2022 global push called 'Break the pattern', which encouraged consumers to take better care of their clothes and reduce waste that ends up in landfill.

Publicis Groupe itself is no stranger to Electrolux. Its media agency, Zenith, already works with the home appliances brand in some European markets.

Electrolux manufactures appliances including dishwashers, fridges, washing machines, cookers and ovens.

Publicis London declined to comment on the news. 

An Electrolux spokesperson said: "We have a close and long-standing collaboration with Forsman & Bodenfors as our creative agency. We also work with a number of agencies across all markets, depending on the assignment and the scope of work."