Advantage to handle BII's business

The agency is tasked with strengthening BII’s positioning, by communicating a range of new and innovative e-Banking products.

Linda Wirawan, marketing and branding head of BII, explained that Advantage was selected based on their expertise in the category.

“They bring fresh new ideas to the table, which synch perfectly with the innovative products we plan to introduce,” she added.

BII has more than 344 branches in the country and abroad, with 1031 ATMs and access to a network of over 35,000 ATMs in Indonesia and other countries.

Advantage previously handled Bank Central Asia’s e-Banking products, and helped launch cash card Flazz. The agency resigned that account early this year.