Staff
Sep 30, 2015

Advertising Week Freshman: Mariam still hasn't found what she's looking for

Huge's Mariam Aldhahi has more questions than answers during her first day at the big show.

Advertising Week Freshman: Mariam still hasn't found what she's looking for
NEW YORK — Mariam Aldhahi, a design editor at Huge, is looking for answers at her first Advertising Week. So far, however, she says she's encountered more questions. 
 
One of four first-time showgoers who have agreed to share their experiences with Campaign US, Aldahi says her first day at Advertising Week included insights about fast, good or cheap content; women as creative leaders; and "The Nightly Show" 's Larry Wilmore's presentation about creating content for different industries.
 
 
 
While she's excited about the event, Aldahi is still puzzling over solutions to the issues raised. "Based on the lineup I saw of the speakers that were coming, I was expecting a lot of answers," she said, "and so far, what I've gotten are a lot of questions.

"It's kind of comforting, in a way because these same people who are way higher up than I am in the industry are asking the same questions that we ask every day."

All Advertising Week XII coverage from CampaignRead all Advertising Week XII coverage from Campaign's team in New York.

 

Source:
Campaign US

Related Articles

Just Published

6 hours ago

Cannes Lions responds to criticism regarding ...

Dom Hyams, global client director at Purple Goat Agency, was unable to access the stage via the usual route.

7 hours ago

Asia-Pacific Power List 2025: Alvin Neo, Fairprice

With a foot in both tradition and transformation, Neo is reimagining what Singapore’s most beloved supermarket means to the next generation of shoppers.

7 hours ago

Thailand's Top 50 brands 2025

See why Lazada tops the list in Thailand and explore the rising challengers shaking up the rankings in Campaign’s regional research with Pureprofile.

7 hours ago

Why Chinese youth engage in 'emotional consumption'

These consumers are going beyond the usual value for money and are willing to pay a premium for the “emotional value” a purchase brings.