Kenny Lim
Jun 8, 2010

Aegis Global Academy appoints Vizeum as media AOR in India

MUMBAI - The Aegis Global Academy, a part of Aegis Limited, a world-leading outsourcing services provider and part of the ESSAR group, has appointed Vizeum India as its media agency-of-record.

Aegis Global Academy appoints Vizeum as media AOR in India
Aegis Global Academy will be bringing to India an institute offering B-school equivalent post-graduate courses on customer experience management.

The Institute of Customer Experience Management aims to create professionals suited for the services sector.

On the appointment, Subir Ghosh, president of Aegis Global Academy, said, “Vizeum clearly had the benefit of being the ESSAR AOR, when we were looking for a media partner. The satisfaction levels of ESSAR further added to their merit. And we had no doubt about the partnership when we started interacting with them.”

On the account win, S Yesudas, MD of the Indian subcontinent at Vizeum, added: "There can’t be anything better than the satisfaction of an existing client getting translated into a business opportunity for us. We are acutely aware of our responsibilities as far as building the Aegis Global Academy brand is concerned and will do all it takes to ensure the brand reaches where it intends to.”

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

WPP takes total ownership of T&Pm

Holding company did not previously have entire ownership of The & Partnership, which merged with MSix & Partners to form T&Pm.

9 hours ago

Of fandom, kawaii, and marketing: Hello Kitty turns 50

Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and its astute understanding of nostalgia.

10 hours ago

Performance vs. branding? You're asking the wrong ...

While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.

10 hours ago

The best Christmas ads of 2024 are here

A roundup of the best Christmas ads, brimming with creativity and festive cheer. This list is live and will be updated continuously, so check back often for the freshest holiday inspiration.