These marketing initiatives will include media and customer engagement, and event partnerships.
Aesop currently runs two signature stores in Singapore and recently launched a shop-in-shop store in department store Tangs. In Malaysia, Aesop has one outlet in Penang and recently launched its first Malaysian signature store in Kuala Lumpur.
Media Flair Communications was founded 10 years ago by Directors Annie Yeo and Alison Ee, and remains a specialist boutique public relations agency with its leading strength in fashion, beauty and lifestyle industries. Its roster of clients includes Shanghai Tang, Blancpain, Estèe Lauder Group, Molton Brown, Pedder Group, Braun, Büffel, Luxottica, Ralph Lauren and Hugo Boss.