Staff Reporters
Jan 16, 2012

AETN All Asia Networks appoints new leads for programming and marketing

SINGAPORE - AETN All Asia Networks, which operates the History and CI channel, has promoted Michele Schofield to senior vice-president of programming and marketing, and Hazel Yap to director of marketing communications.

Schofield (left) and Yap are AETN's new marketing and communications leads
Schofield (left) and Yap are AETN's new marketing and communications leads

Schofield was previously the vice-president of programming and production for the network, while Yap was senior marketing manager.

In her new role, Schofield will take on marketing communication duties on top of her existing portfolio of programming, original production and acquisitions, operations, and on-air, for all channel brands. She continues to report to Louis Boswell, general manager of AETN All Asia Networks

“History, Bio and CI have all seen stunning success under Schofield’s stewardship, and now with her management of the marketing role as well, there will be an even greater coherence to our brand messaging,” said Boswell.

As the new director of marketing communications, Yap is responsible for the overall marketing and communications portfolio for Southeast Asia, Hong Kong and Taiwan. Her duties include brand and consumer marketing, trade advertising and marketing and communications. She will report to Schofield.

 

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

Omnicom poised to confirm IPG acquisition and ...

Announcement expected imminently.

4 hours ago

Omnicom’s Interpublic ambition: A deal that could ...

"This is more about cost synergies than revenue growth," argues Campaign columnist Ian Whittaker. As Omnicom targets Interpublic, is this deal a revolution or a recalibration?

9 hours ago

The 12-minute window to CTV’s goldmine

The fight for CTV inventory is fierce, but the most valuable ad space isn't where you think it is. Ramakrishnan Raja says that CMOs must master how to leverage the 12-minute discovery window for maximum impact.

9 hours ago

Digital surge powers APAC ad growth to $289 billion ...

The APAC advertising market grew by 7.5% this year, with digital pure players driving 76% of ad budgets. Traditional media saw modest growth, but the future remains firmly digital as the region braces for an 82% digital share by 2029.