Not a network prone to making drastic changes from year to year, BBDO is nonetheless working to meet the challenges all the large creative networks face. Is it doing enough to change without losing touch with its big-idea legacy?
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The win follows Carat's successes with the brand in Latin America and Europe, taking over from Wavemaker, which held the China account since 2019.
Widowati leads a marketing team that focuses on consumer education and local-market customisation, which have been instrumental to the success of Danone brands in Indonesia amid inflation.
Led by Hiroo Takeda, Ventures of Creativity will oversee investment functions and support business incubation by employees across the agency network in Japan and worldwide.
M&C Saatchi, BBDO Guerrero, 34Sevn and more in our weekly roundup.
