OMD had a good head of steam coming into 2019 and aimed to continue its resurgence. Was a string of solid business wins and a refreshed planning process enough to propel the network into 'A' territory?
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The business was won from Havas after a competitive pitch.
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
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Staffing cuts across Asia have begun as GroupM transitions to a “single operating model” under the soon-to-be-rebranded WPP Media banner.
A storied legacy weighed down by churn, uneven creative output, and account losses. As organisational change looms, DDB must reignite its creative firepower or risk fading behind siblings TBWA and BBDO.
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