The Work Advertising PR
Ad Nut
Jul 27, 2023

AI-n't a party without Cadbury's new birthday celebration campaign in India

Mondelez India brings AI to the masses by reimagining the birthday song, but can Cadbury's latest tune stand the test of time? Everyone's favourite squirrel Ad Nut explores.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Apple’s latest campaign celebrates innovation in Japan’s university extracurricular groups

1 Apple’s latest campaign celebrates innovation in Japan’s university extracurricular groups

Move and win roundup: Week of January 6, 2025

2 Move and win roundup: Week of January 6, 2025

Global indie rankings: Where are the APAC agencies?

3 Global indie rankings: Where are the APAC agencies?

Campaign China Summit 2025

4 Campaign China Summit 2025

Why Meta’s pivot on fact-checking is the right move

5 Why Meta’s pivot on fact-checking is the right move

WPP mandates four days per week in office

6 WPP mandates four days per week in office

John Wick lookalike goes to battle to sell his car

7 John Wick lookalike goes to battle to sell his car

Woolley Marketing: Why change is not always disruption

8 Woolley Marketing: Why change is not always disruption

CNN’s commercial head on ethical AI and brand safety

9 CNN’s commercial head on ethical AI and brand safety

Top 10 travel brands in Southeast Asia

10 Top 10 travel brands in Southeast Asia

Related Articles

Cadbury marks birthday with 200 years of history in 60 seconds
Jan 8, 2024
Will Green

Cadbury marks birthday with 200 years of history in ...

Coca-Cola faces backlash for ‘ugly’ AI-generated Christmas spot
Nov 17, 2024
Staff Reporters

Coca-Cola faces backlash for ‘ugly’ AI-generated ...

Tech On Me: Can OpenAI’s new CMO turn brilliance into brand?
Dec 6, 2024
Rahat Kapur

Tech On Me: Can OpenAI’s new CMO turn brilliance ...

Will AI kill the health influencer?
Sep 13, 2024
Lecia Bushak

Will AI kill the health influencer?

Just Published

WPP employees push back on return-to-office policy with petition
7 hours ago
Alessandra Scotto di Santolo

WPP employees push back on return-to-office policy ...

WPP CEO Mark Read informed employees they have to return to the office four days a week from April.

Matt McNally returns to Publicis as global CEO of Publicis Health
1 day ago
Jack O'Brien

Matt McNally returns to Publicis as global CEO of ...

McNally will be based in New York and report to Publicis Groupe CEO Arthur Sadoun.

TikTok launches Messaging Ads in Asia Pacific
2 days ago
Staff Reporters

TikTok launches Messaging Ads in Asia Pacific

TikTok’s Messaging Ads are now available in Australia, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Thailand, Vietnam, and Singapore.

Creative Minds: Ya Wen believes creativity can 'change the world'
2 days ago
Staff Reporters

Creative Minds: Ya Wen believes creativity can ...

Get to know the visual designer at Tomato Interactive who approaches creativity beyond the next bright and shiny thing.