'Safety safari', by Air New Zealand
Air New Zealand was the first airline to figure out that an in-flight safety video could function as a form of effective advertising, if concocted in such a way that people would share it.
The brand continues its tradition here, with a new video featuring gorgeous surf locations and the gorgeous surfers who surf at them.
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Specht is behind the iconic L’Oréal slogan, ‘Because I’m Worth It’ created during the ‘Mad Men’ era.
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Brands are searching for faster, nimble agencies that really understand the nuances of cultural behaviour.
WPP has lost the account after a closed review.
WPP’s loss of the Coca-Cola North America media biz to Publicis is a wake-up call for the former to beef up its media capabilities.
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