'Safety safari', by Air New Zealand
Air New Zealand was the first airline to figure out that an in-flight safety video could function as a form of effective advertising, if concocted in such a way that people would share it.
The brand continues its tradition here, with a new video featuring gorgeous surf locations and the gorgeous surfers who surf at them.
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A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.
YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.
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Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.
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Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.
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