Ad Nut
May 18, 2015

Air New Zealand 'surf's up' in-flight video

'Safety safari', by Air New Zealand

Air New Zealand 'surf's up' in-flight video

Air New Zealand was the first airline to figure out that an in-flight safety video could function as a form of effective advertising, if concocted in such a way that people would share it.

The brand continues its tradition here, with a new video featuring gorgeous surf locations and the gorgeous surfers who surf at them.

 

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Documentary on McCann copywriter Ilon Specht makes ...

Specht is behind the iconic L’Oréal slogan, ‘Because I’m Worth It’ created during the ‘Mad Men’ era.

1 day ago

Why it's a great time to be an indie right now

Brands are searching for faster, nimble agencies that really understand the nuances of cultural behaviour.

1 day ago

Publicis scoops Coca-Cola media in North America

WPP has lost the account after a closed review.

1 day ago

A tale of two holding companies: WPP and Publicis

WPP’s loss of the Coca-Cola North America media biz to Publicis is a wake-up call for the former to beef up its media capabilities.