'Safety safari', by Air New Zealand
Air New Zealand was the first airline to figure out that an in-flight safety video could function as a form of effective advertising, if concocted in such a way that people would share it.
The brand continues its tradition here, with a new video featuring gorgeous surf locations and the gorgeous surfers who surf at them.
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The visual discovery site joins Google, Meta and Amazon in offering gen AI-augmented image-based advertising options.
As Burger King UK’s new ad campaign continues to stir online controversy, here’s what brands can learn from it to inform their future strategies.
The tool takes a ‘consumption-first look’ at a brand’s position in the digital space.
'Fragmented' media landscape and associated 'cost structures' have shifted.
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