Fluid Media will be managing the online and event sponsorship offerings for the site. The agency will also push the growth of partnership with major brands in Hong Kong.
alivenotdead.com currently has a user base of 500,000 of which 53,000 are from Hong Kong. Brands that have worked closely with the site include adidas, Coke and Nokia among others.
Simon Squibb, managing director at Fluid, commented, “alivenotdead.com has gone from strength to strength with events. These ‘events’ aren’t confined to a traditional one-night-only party either; they extend across multiple touch points, both online and offline, in a way that is both highly engaging and completely natural for this demographic.”
alivenotdead.com currently has a user base of 500,000 of which 53,000 are from Hong Kong. Brands that have worked closely with the site include adidas, Coke and Nokia among others.
Simon Squibb, managing director at Fluid, commented, “alivenotdead.com has gone from strength to strength with events. These ‘events’ aren’t confined to a traditional one-night-only party either; they extend across multiple touch points, both online and offline, in a way that is both highly engaging and completely natural for this demographic.”
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