Amobee announces partnerships for Indonesia and Vietnam

MCM, one of Indonesia’s largest digital media and advertising groups, has selected Amobee Pulse for Advertisers and Amobee Pulse for Publishers as its platforms to maximize mobile advertising revenue for both large advertisers and publishers. Ambient Digital, Vietnam’s largest mobile advertising network, has chosen Amobee Pulse for Publishers to manage all mobile advertising for thousands of publishers and global brands in the Ambient AdNetwork.
Among its subsidiaries, MCM group counts digital publisher MediaX Asia, digital ad agencies SemutApi Colony and KLIX Digital, and technology and digital media incubator Merah Putih Incubator.

“When it comes to mobile advertising, Amobee was the only company that has a proven track record of providing a comprehensive mobile advertising platform for big publishers and advertisers,” said Danny Wirianto, MCM CEO.

“91 per cent of the Vietnamese population uses mobile phones to manage many facets of their daily lives,” said Andrew Stephens, CEO of Ambient Digital.  “The mobile phone is ubiquitous in Vietnam; therefore, reaching these consumers through mobile advertising will be an effective way for large brands to build relationships and get results.”

"Silicon Valley companies have been focusing for too long on single Asian markets like China and India. The power of South East Asia as a whole is simply not being exploited,” added Trevor Healy, Amobee CEO. “We are taking the road less travelled and are going to focus on great markets like Vietnam, Singapore, Indonesia and Philippines.”