Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Jul 22, 2015
An independent creative's view of crowdsourcing and agency roles
SHANGHAI - Since the evolution of corporate crowdsourcing in the mid-2000s, the method has started to gain legitimacy for advertisers in the creative process. Here, we hear from an independent creator who is based in China but has lent his ideas to global campaigns.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Jul 14, 2017
Crowdsourcing content shifts upstream to 'open ...
Aug 12, 2014
How crowdsourcing platform Eyeka became part of ...
Feb 21, 2014
Global Hyundai campaign drew inspiration from ...
Just Published
2 hours ago
Cannes Lions entries rise 'reflecting strong global ...
Entries from Latin America are up by 16%.
3 hours ago
Campaign Cannes Global Podcast Episode 1: Lions and ...
Our editors from the UK, US, Canada and APAC give their tips ahead of Cannes Lions 2025.
3 hours ago
Lindsey Evans: 'See uncertainty as opportunity'
Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Special Australia's Lindsey Evans.
The Information
2 days ago
Agency Report Card 2024: Ogilvy
Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.