![AOL rebrands ahead of Time Warner spin-off](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2f37988_story_images.jpg&h=570&w=855&q=100&v=20170226&c=1)
AOL partnered with Wolff Olins, the brand and innovation consultancy, to develop its new identity.
Last week, AOL announced it is to cut a third of its workforce, with the loss of 2,500 jobs in addition to the 100 announced the previous week.
AOL said the cuts would deliver cost savings of around $300 million.
In March, one year after AOL touted its reentrance into China after more than three years out of the market, the internet portal announced it will exit China a second time.