Staff Brand Republic
Nov 24, 2009

AOL rebrands ahead of Time Warner spin-off

GLOBAL - AOL has unveiled a new brand identity ahead of its spin-off from parent Time Warner into an independent company next month.

AOL rebrands ahead of Time Warner spin-off
The new identity is an AOL logo wrapped with a series of changing images. It will be fully unveiled on 10 December, when AOL officially splits from Time Warner and its shares begin trading on the New York Stock Exchange.

AOL partnered with Wolff Olins, the brand and innovation consultancy, to develop its new identity.

Last week, AOL announced it is to cut a third of its workforce, with the loss of 2,500 jobs in addition to the 100 announced the previous week.

AOL said the cuts would deliver cost savings of around $300 million.

In March, one year after AOL touted its reentrance into China after more than three years out of the market, the internet portal announced it will exit China a second time.

Source:
Campaign Asia

Related Articles

Just Published

22 hours ago

Creative Minds: Kartik Smetacek loves the simplicity...

Meet the chief creative officer at L&K Saatchi & Saatchi who can rattle off classic Timberland ad lines from memory.

1 day ago

APAC lags as Saatchi & Saatchi leads global new ...

Asia Pacific's new business market remains subdued in 2024, with pitch volumes down by a third, according to R3.

1 day ago

Amazon's ad business soars, reaching US$56 billion ...

Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising.

1 day ago

Meta doubles down on AI tools to boost ad performance

The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.