Asia Pacific Breweries Singapore (APBS) has introduced Tiger Crystal to Singapore, nine months after it made its debut in Malaysia in March this year.
Unveiling the new TVC, Michael Chin, general manager of APBS, said, "Tiger Crystal is a valuable addition to Asia Pacific Breweries Singapore's winning portfolio of beer brands and underlines our strategy to constantly enhance our brand offerings and increase choices for consumers who are keen to explore new tastes."
The TVC, created by Iris, showcases the beer's crisp and crystal clear imagery and taste and highlights its unique 'cold suspension' brewing technique.
The media placement for the beer will be done by Zenith Optimedia.
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