Art Series Hotel's new campaign set to outdo 'Steal Bansky'

Hotel guests can ask for a late checkout of a few hours or even a few days—until the next set of guests arrives.

The hotel group was looking for ways to make the quiet December month more compelling. “We think hotels keeping rooms vacant is a bit of a waste,” said Will Deague, the company’s CEO. “If people are not using them, why not let guests stay longer, even if it's a few days.” The initiative will run for a month between December and January. 'The overstay checkout' campaign will be promoted across social media and through public relations.

For his part, Adam Ferrier, founder of Naked Communications, believes that ‘The Overstay Checkout’ will outdo the Banksy campaign. “Depending on the success, we may instigate the campaign again or they may change their booking model completely,” Ferrier said.