Only one campaign from Asia-Pacific made it onto the list of the globe's most awarded campaigns in the just-released WARC Rankings Creative 100 (formerly the Gunn Report), and only Australia (4) and Japan (10) appear on the list of most awarded countries.
The Creative 100 is based on performance in a number of global and regional award shows throughout 2019.
CHE Proximity Melbourne's 'Safety Hub', for NRMA Insurance, is the sole APAC campaign to crack the list of the world's 10 most awarded campaigns, appearing at No. 10. Topping that list: Burger King's 'The Whopper Detour', by FCB New York, which used geofencing to offer Whoppers for US$0.01 and tripled mobile sales. 'Viva La Vulva', a visually punny campaign for Bodyform/Libresse by AMV BBDO London, appears in second place, and third place goes to Nike's 'Dream Crazy', by Wieden+Kennedy Portland.
BBDO Worldwide is the most awarded network for the 14th consecutive year, with eight different agencies ranked in the top 50. Omnicom Group tops the holding company table.
Here's a complete list of the top 10 in each category. Longer lists are available via Warc.
Top 10 world's most awarded campaigns for creativity
| Rank | Campaign title | Brand | Agency | Points |
| 1 | The Whopper Detour | Burger King | FCB New York | 271.9 |
| 2 | Viva La Vulva | Bodyform/Libresse | AMV BBDO London | 227.7 |
| 3 | Dream Crazy | Nike | Wieden+Kennedy Portland | 223.3 |
| 4 | The Truth Is Worth It | The New York Times | Droga5 New York | 198.8 |
| 5 | Changing the Game | Xbox | McCann New York | 159.4 |
| 6 | Broadway the Rainbow | Skittles | DDB Chicago | 114.1 |
| 7 | StorySign | Huawei | FCB Inferno London | 107.4 |
| 8 | Keeping Fortnite Fresh | Wendy's | VMLY&R Kansas City | 100.3 |
| 9 | ThisAbles | IKEA | McCann Tel Aviv | 100 |
| 10 | Safety Hub | NRMA Insurance | CHE Proximity Melbourne | 87.7 |
Top 10 world's most awarded agencies for creativity
|
Rank
|
Agency
|
Location |
Points
|
|
1
|
McCann
|
New York, USA |
376.6
|
|
2
|
Droga5
|
New York, USA |
375.8
|
|
3
|
Wieden+Kennedy
|
Portland, USA |
297.4
|
|
4
|
AMV BBDO
|
London, UK |
234.6
|
|
5
|
Impact BBDO
|
Dubai, United Arab Emirates |
222.5
|
|
6
|
adam&eveDDB
|
London, UK |
221.2
|
|
7
|
Publicis
|
Milan, Italy |
211.3
|
|
8
|
FCB
|
New York, USA |
200.0
|
|
9
|
Africa
|
São Paulo, Brazil |
196.3
|
|
10
|
McCann
|
London, UK |
181.0
|
Top 10 world's most awarded networks for creativity*
|
Rank
|
Network
|
Points |
|
1
|
BBDO Worldwide
|
1316.5 |
|
2
|
DDB Worldwide
|
1113.5 |
|
3
|
McCann Worldgroup
|
1068.4 |
|
4
|
TBWA Worldwide
|
853.8 |
|
5
|
Ogilvy
|
707.1 |
|
6
|
FCB
|
637.8 |
|
7
|
Wieden+Kennedy
|
457.5 |
|
8
|
Droga5
|
429.5 |
|
9
|
Publicis Worldwide
|
418.9 |
|
10
|
VMLY&R
|
405.3 |
Top 10 world's most awarded holding companies for creativity
|
Rank
|
Holding company
|
Points |
|
1
|
Omnicom Group
|
3367.1 |
|
2
|
Interpublic Group
|
2067.5 |
|
3
|
WPP
|
1964.8 |
|
4
|
Publicis Groupe
|
833.8 |
|
5
|
Accenture
|
512.3 |
|
6
|
Dentsu
|
483.1 |
|
7
|
Havas Group
|
225 |
|
8
|
MDC Partners
|
198.2 |
|
9
|
Hakuhodo DY Group
|
160.8 |
|
10
|
BlueFocus
|
10.6 |
Top 10 world's most awarded brands for creativity
| Rank | Brand |
Product Category
|
Points
|
| 1 | Burger King |
Retail
|
490.7
|
| 2 | Nike |
Clothing & Accessories
|
338.1
|
| 3 | Xbox |
Technology & Electronics
|
257.8
|
| 4 | IKEA |
Retail
|
211.1
|
| 5 | Bodyform/Libresse |
Toiletries & Cosmetics
|
200.0
|
| 6 | The New York Times |
Media & Publishing
|
198.8
|
| 7 | Apple |
Technology & Electronics
|
198.0
|
| 8 | Volkswagen |
Automotive
|
179.7
|
| 9 | Diesel |
Clothing & Accessories
|
146.3
|
| 10 | KFC |
Retail
|
146.2
|
Top 10 world's most awarded advertisers for creativity
| Rank | Advertiser |
Location
|
Points
|
| 1 | Restaurant Brands International |
Canada
|
504.4
|
| 2 | Nike |
USA
|
338.1
|
| 3 | Anheuser-Busch InBev |
Belgium
|
281.7
|
| 4 | Microsoft |
USA
|
266.6
|
| 5 | Mars |
USA
|
224.8
|
| 6 | The New York Times Company |
USA
|
212.6
|
| 7 | Volkswagen Group |
Germany
|
212.3
|
| 8 | IKEA |
Sweden
|
211.1
|
| 9 | Procter & Gamble |
USA
|
207.0
|
| 10 | Essity |
Sweden
|
200.0
|
Top 10 world's most awarded countries for creativity
| Rank | Country | Points |
| 1 | USA | 3499.0 |
| 2 | United Kingdom | 1072.0 |
| 3 | Brazil | 863.6 |
| 4 | Australia | 506.8 |
| 5 | France | 433.1 |
| 6 | Spain | 424.5 |
| 7 | South Africa | 422.7 |
| 8 | Germany | 355.8 |
| 9 | Argentina | 320.6 |
| 10 | Japan | 312.5 |
The award shows tracked for the WARC Creative 100 are:
Global:
- (1) Cannes Lions
- (2=) D&AD
- (2=) The One Show
- (4) Clio Awards
- (5) London International Awards (LIA)
Regional:
- APAC: Spikes Asia, Adfest
- Europe: Eurobest, Golden Drum
- Middle East & Africa: Dubai Lynx, Loeries
- Latam: El Ojo de Iberoamérica
The WARC Media 100 will be announced on 10 March and WARC Effective 100 on 17 March.
* Warc issued a correction for the network table after we first published this article; McCann and DDB switched places and their point totals changed. The corrected table is now shown.
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