Asian Marketing Effectiveness Festival announces shortlist

A panel of 35 industry experts from around Asia-Pacific, chaired by James Thompson, Chief Marketing Officer of Diageo Asia Pacific, have been judging a record 971 entries from 21 countries submitted into 17 different award categories.

This year, a total of 115 entries have made it to the shortlist, all of which will be showcased during the two-day Asian Marketing Effectiveness Festival, the region’s must attend learning platform and awards for effectiveness, held at the Pudong Shangri-La Hotel in Shanghai, 26 and 27 April 2012. The festival will culminate with the 10th Asian Marketing Effectiveness Awards Ceremony at which the winners will be revealed and celebrated.  

“With a record year for entries and an exciting shortlist just released featuring some really outstanding work, we very much look forward to welcoming the industry to the festival and awards later this month where topical issues will be discussed and the winners epitomising great effective brand marketing will be revealed,” says Myriam Coupard Festival Director of the Asian Marketing Effectiveness Festival.

To see the full shortlist of entries click here.

The Asian Marketing Effectiveness Festival takes place 26 and 27 April 2012 in Shanghai, China. The awards will be held on the evening of 27 April. For further information about the Festival and to register to attend, please visit www.ame.asia.