Kenny Lim
Oct 8, 2009

Bank Rakyat Indonesia picks Euro RSCG for creative account

JAKARTA - Bank Rakyat Indonesia (BRI), the second-largest bank by assets in Indonesia, is believed to have selected Euro RSCG as creative agency for its BritAma account following a multi-agency pitch.

Bank Rakyat Indonesia picks Euro RSCG for creative account
As many as seven agencies including Bates, Grey and Ogilvy, plus a host of local agencies, were reportedly vying for the account which is estimated at US$5 million.

The BritAma savings account is one of the Indonesian bank’s core products. Euro RSCG is expected to take on through-the-line duties for BRI, including above-the-line advertising and below-the-line promotions.

In April this year, BRI appointed local shop Oze to handle its consumer loan product following a five-way pitch.

The state-owned bank was recently included in Forbes’ 50 most impressive Asian businesses and reported a net profit of US$345.7 million for the first half of fiscal 2009, up 23 per cent from the same period a year earlier.

Euro RSCG could not be reached at press time for comment.

Related Articles

Just Published

8 hours ago

Chinese media rebate corruption probe widens across ...

EXCLUSIVE: Dentsu Media CEO Tommy Li has been dismissed and is reportedly in police custody, as China’s media rebate probe expands with as many as 30 people questioned. Former Wavemaker chief client officer Julep Lin has also been arrested in connection with the investigation.

2 days ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

2 days ago

Agency Report Card 2024: Initiative

After losing marquee clients Amazon and Lego, Initiative faces an uphill battle to rebuild its reputation, leaning on new tools, a "challenger" mindset, and a focus on e-commerce to stay competitive in a rapidly shifting industry.

2 days ago

Global CEO of WPP Media’s Nexus departs

Bidon has been global chief executive at Nexus since April 2022.