As many as seven agencies including Bates, Grey and Ogilvy, plus a host of local agencies, were reportedly vying for the account which is estimated at US$5 million.
The BritAma savings account is one of the Indonesian bank’s core products. Euro RSCG is expected to take on through-the-line duties for BRI, including above-the-line advertising and below-the-line promotions.
In April this year, BRI appointed local shop Oze to handle its consumer loan product following a five-way pitch.
The state-owned bank was recently included in Forbes’ 50 most impressive Asian businesses and reported a net profit of US$345.7 million for the first half of fiscal 2009, up 23 per cent from the same period a year earlier.
Euro RSCG could not be reached at press time for comment.
The BritAma savings account is one of the Indonesian bank’s core products. Euro RSCG is expected to take on through-the-line duties for BRI, including above-the-line advertising and below-the-line promotions.
In April this year, BRI appointed local shop Oze to handle its consumer loan product following a five-way pitch.
The state-owned bank was recently included in Forbes’ 50 most impressive Asian businesses and reported a net profit of US$345.7 million for the first half of fiscal 2009, up 23 per cent from the same period a year earlier.
Euro RSCG could not be reached at press time for comment.
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