Opinions Marketing
Viv Bowdler
Aug 10, 2023

Barbiemania and FIFA: Summer of female icons is enticing brands

With a new generation of footballing heroes (and some brand help), women’s football is starting to resemble Barbie Land.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Chinese media rebate corruption probe widens across agencies

1 Chinese media rebate corruption probe widens across agencies

Labubu, the art toy craze and why grown-ups can’t get enough

2 Labubu, the art toy craze and why grown-ups can’t get enough

Southeast’s Asia’s top 50 brands 2025

3 Southeast’s Asia’s top 50 brands 2025

Mindshare, EssenceMediacom China chiefs exit

4 Mindshare, EssenceMediacom China chiefs exit

APAC Power List 2025: The region's most powerful brand leaders

5 APAC Power List 2025: The region's most powerful brand leaders

Did the strategic planner just kill the advertising agency?

6 Did the strategic planner just kill the advertising agency?

Mars to switch $1.7 billion media account out of WPP

7 Mars to switch $1.7 billion media account out of WPP

Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

8 Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

9 What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

Asia-Pacific Power List 2025: Ravi Santhanam, HDFC Bank

10 Asia-Pacific Power List 2025: Ravi Santhanam, HDFC Bank

Just Published

Agency Report Card 2024: Ogilvy
The Information
22 hours ago
Staff Reporters

Agency Report Card 2024: Ogilvy

Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.

Campaign Global Agency of the Year Awards 2024: winners revealed
22 hours ago
Jennifer Small

Campaign Global Agency of the Year Awards 2024: ...

Ogilvy and UM win global network of the year awards for creative and media respectively, while Special agency in New Zealand earns Asia-Pacific network of the year.

Apple Watch’s heart story strikes a chord in Japan
1 day ago
Staff Reporters

Apple Watch’s heart story strikes a chord in Japan

Apple’s new Japan campaign tells the real-life story of a heavy metal fan whose Apple Watch alerts help detect a life-threatening heart condition just in time.

2025 Cannes Contenders: RGA creatives weigh in
1 day ago
Staff Reporters

2025 Cannes Contenders: RGA creatives weigh in

A ubiquitous surname, a sexually transmitted infection, the printing of memories and an animal god that helps gamers might all bring fame glory to campaigns in Cannes next week.