David Blecken
Mar 4, 2014

Bates CHI & Partners concludes Singapore MD search

SINGAPORE – Bates CHI & Partners has named Christina Chong (pictured) as its managing director for Singapore, filling the space left by Louise Kuegler, who left the agency in November.

Chong... impressed by Bates CHI & Partners' performance in 2013
Chong... impressed by Bates CHI & Partners' performance in 2013

Chong was formerly managing partner and head of account management at BBH Singapore, where she worked since 2006. David Mayo, chief executive of Bates CHI & Partners, described Chong as part of “a new breed of Asian leaders who know exactly how to navigate the complexities of the modern marketing environment”.

Chong said that the agency had made good progress over the past year and that she was inspired by Mayo’s “relentless energy” and ambition.

Chong has more than 15 years’ experience, having also served at Ogilvy as business development director for Singapore. She has worked with clients such as Google, Vaseline and Gillette.

The search for a new Singapore head has been a priority for Bates CHI & Partners. Kuegler’s stint at the agency was short; she joined last April from Ogilvy. Chong’s appointment follows that of Arvind Srivastava as head of planning and strategy. Srivastava replaced Mark Sinnock, who returned to the UK last year to take up a position with M&C Saatchi. The agency is currently searching for a regional ECD.

Chong’s new role at Bates CHI & Partners will take effect in April.

 

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

2 hours ago

Agency Report Card 2024: Havas Creative

Havas's post-split independence will be on trial. Can its ‘Converged’ strategy deliver business growth, and can its leaders address the internal diversity issues?

3 hours ago

PHD wins Bunnings media mandate after competitive pitch

PHD clinches Bunnings’ $50 million media account from Initiative in a fiercely contested multi-agency pitch.

4 hours ago

Marketing budgets hold at 7.7% in 2025: Gartner CMO ...

Gartner's 2025 CMO Spend Survey finds average marketing budgets are at 7.7% of company revenue for a second consecutive year. However, half of CMOs reported budgets of 6% or less.